Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Develop a Frictionless Client Service Experience’ featuring Sean Albertson. The SME team says, “Is your client service as smooth as it could be? Could your agency be losing valuable relationships due to complicated or frustrating processes? Discover a methodology for assessing and improving the customer experience journey.” https://www.youtube.com/watch?v=An1R92BvL6M Social Media Examiner [...]
Archive for the 'Customer Relationship Management' Category
This is a reminder for the Adweek webinar to be held on November 16, 2023. In the age of personalization, marketers know that building a powerful recommendation engine makes for more engaged customers. Adweek is hosting a webinar ‘Level Up Your Customer Recommendations: How Foursquare and Atmosfy Transformed the Discovery App’ on Thursday, November 16, 2023, at 1.00 pm EST. The Adweek team says, “Unpack their approach with Michael Ebel, Atmosfy’s founder and CEO, and Barry Conklin, Foursquare’s head of North American sales. You’ll find out: How to leverage recommendation... [...]
This is a reminder for the Adweek webinar to be held on November 16, 2023. Mobile-first video has become the preferred way to consume social content and it is now on the way to shaking up customer reviews and recommendations. Adweek is hosting a webinar ‘A Video-First Approach to Customer Reviews: Can Atmosfy Transform Discovery?’ on Thursday, November 16, 2023, at 1.00 pm EST. The Adweek team says, “Emerging app Atmosfy is turning a network of local video reviews of restaurants and nightlife into a video-first discovery engine using location data to elevate the content and... [...]
This is a reminder for the Adweek webinar to be held on November 15, 2023. Conventional notions of customer centricity are long overdue to be challenged. Investing in excellent customer service and loyalty programs is of no use if you don’t know who your best customers are. This is the key to building the real emotional connections that unlock loyalty—and higher customer lifetime value. Adweek is hosting a webinar ‘How Emotional Connections Unlock Customer Lifetime Value: Challenge Conventional Notions of Loyalty ‘ on Wednesday, November 15, 2023, at 1.00 pm EST. The Adweek team... [...]
What works and what doesn’t work when connecting with your audience and customer base? Are audience expectations changing? The latest The SERP’s Up SEO podcast episode is titled ‘How to connect to your customers’. The WIX SEO Hub team says, “Creator of Confidence Live! and founder of Roar Training, Kirsty Hulse joins Wix’s own Mordy Oberstien and Crystal Carter to discuss the optimal strategies for engaging with your customers. Kirsty urges marketers not to showcase yourselves, but to offer customers a mirror to connect your brand to their own experiences. Plus, we go... [...]
Mobile-first video has become the preferred way to consume social content and it is now on the way to shaking up customer reviews and recommendations. Adweek is hosting a webinar ‘A Video-First Approach to Customer Reviews: Can Atmosfy Transform Discovery?’ on Thursday, November 16, 2023, at 1.00 pm EST. The Adweek team says, “Emerging app Atmosfy is turning a network of local video reviews of restaurants and nightlife into a video-first discovery engine using location data to elevate the content and increase engagement. The goal: greater consumer loyalty for brands. Hear more... [...]
In the age of personalization, marketers know that building a powerful recommendation engine makes for more engaged customers. Adweek is hosting a webinar ‘Level Up Your Customer Recommendations: How Foursquare and Atmosfy Transformed the Discovery App’ on Thursday, November 16, 2023, at 1.00 pm EST. The Adweek team says, “Unpack their approach with Michael Ebel, Atmosfy’s founder and CEO, and Barry Conklin, Foursquare’s head of North American sales. You’ll find out: How to leverage recommendation engines to increase customer loyalty and trust in your brand How real-world... [...]
Conventional notions of customer centricity are long overdue to be challenged. Investing in excellent customer service and loyalty programs is of no use if you don’t know who your best customers are. This is the key to building the real emotional connections that unlock loyalty—and higher customer lifetime value. Adweek is hosting a webinar ‘How Emotional Connections Unlock Customer Lifetime Value: Challenge Conventional Notions of Loyalty’ on Wednesday, November 15, 2023, at 1.00 pm EDT. The Adweek team says, “Uncover how to identify and super serve your best customers from... [...]
Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is a must for marketers looking to nurture relationships across various channels. Digital Marketing Depot is hosting a webinar ‘Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies’ on Friday, October 20, 2023, at 1.00 pm EDT. The DMD team says, “Join Cordial and Orveon, a collective of premium cosmetics brands including Laura Mercier, bareMinerals, and BUXOM, for a fireside chat to learn how Orveon maximizes customer... [...]
Customers expect a great experience with your brand. And in the last few years, companies have invested in the technology driving that CX. But added technology stretches marketing budgets. MarketingProfs has published a new guide ‘Create Engaging Customer Experiences. Launch Faster’. The team says, “In response to growing expectations for a customized digital CX, marketing departments have recently increased their technology spend. However, a lot of marketing technology is too complicated for the average brand team. This complexity hampers your ability to provide personalized... [...]