Conventional notions of customer centricity are long overdue to be challenged. Investing in excellent customer service and loyalty programs is of no use if you don’t know who your best customers are. This is the key to building the real emotional connections that unlock loyalty—and higher customer lifetime value.

Adweek is hosting a webinar ‘How Emotional Connections Unlock Customer Lifetime Value: Challenge Conventional Notions of Loyalty’ on Wednesday, November 15, 2023, at 1.00 pm EDT.

The Adweek team says, “Uncover how to identify and super serve your best customers from Peter Fader, Wharton marketing professor and author of “Customer Centricity: Focus on the Right Customers for Strategic Advantage,” along with ASICS VP of global digital marketing Alice Mitchell and CorePower Yoga head of strategy Alex Pasley. You’ll find out: 

  • Why zeroing in on your best customers can lead to more sustainable, profitable and enduring relationships
  • The three emotions that are powerful loyalty predictors and how to channel them to supercharge your messaging
  • The first-party data attributes that have the most value for your business and meaning for your customers, and how to collect these at scale”.

How Emotional Connections Unlock Customer Lifetime Value: Challenge Conventional Notions of Loyalty

Adweek

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