Using Data-Inspired Content Pillars [Video]

Content pillars serve as the foundational themes around which a brand’s content strategy revolves, ensuring consistency, relevance, and cohesion across all channels. By organizing content around key topics or pillars, brands can effectively engage their audience, establish authority, and drive sustained growth. Content Marketing Institute has published a new video ‘Using Data-Inspired Content Pillars’ featuring Brian Piper. The CMI team says, “In today’s fast-paced digital landscape, content marketers often fall into the trap of producing copious amounts of content,... [...]