Building High-Performing Content Pillars [Guide]
Content pillars are an essential part of a brand’s content strategy and they serve a fundamental purpose: they provide a comprehensive, authoritative exploration of a topic that a reader can get everything they need on that subject in one place.
Semrush contributor Margarita Loktionova has published ‘Building High-Performing Content Pillars: Your Ultimate Guide’ to help you improve content marketing.
She says, “We’ll dive into some prime examples of pillar content from the web that successfully incorporate cluster content into their framework. But first, we must understand how pillar pages work in order to leverage them effectively. Let’s get started.
What Are Content Pillars? What Is a Pillar Content Strategy?
Pillar pages provide a substantive amount of information that can be divided into numerous formats such as ultimate guides, longreads, hub pages, and more. For digital marketers, it is an opportunity to create a better user experience and be rewarded by search engines with high-level, authoritative content.
Think of it as a destination that provides all the key information, in-depth, enough data to refer back to, a guide, a mini-encyclopedia, a “101” guide, if you will.”
Digital Marketing Institute has published a new e-book ‘How to Create Great Digital Marketing Content’. Kelsey Jones says, “Content marketing isn’t as easy as sitting down to a blank Word document and starting to write. While that can work for recording initial ideas, there is more to good content than simply writing blog posts and […]
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Content Marketing Institute has published a new e-book ’24 Experts Reveal Their Content Predictions for 2022′ to help marketers improve their content marketing. The CMI team says, “Want to know what will really make a difference in your 2022 content marketing? There are 9 key trends that will make or break your strategy. From community […]
Content planning is the process of deciding what you’ll publish and when. Its main role is to prioritize content creation based on a marketing and content strategy. Ahrefs contributor Michal Pecáneka has shared five steps to help you create a content plan. He says, “If you regularly create content (as you probably should), you need […]
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