Continuous content quality improvement is one of the best ways to enhance your content marketing. And performing content audit at a regular interval is one of the best ways to maintain the quality. Content Marketing Institute columnist Marcia Riefer Johnston has shared a five-step formula to perform a content audit. Marcia says, “Earlier CMI posts on content audits focus on questions of the what, why, when, and who. Here I focus on the how through the five steps Laura outlines: Identify your main goal. Identify the content to include. Define your inventory/audit facets. Inventory the content... [...]

Pauline Jakober says, “If you’re in the business of marketing, you know how important branding is to your clients. And this is true whether it’s a print campaign, direct mail campaign, email campaign or pay-per-click (PPC) campaign. No matter which marketing channel you use, you and your client want tight control over the look and feel of your marketing collateral. Branding is so important for my PPC clients that my team will spend hours upon hours on images and messaging — and reviewing these with clients — to make sure they’re perfect before launch. Which is why the thought of... [...]

Purna Virji says, “This guide provides instructions on how to do a content audit using examples and screenshots from Screaming Frog, URL Profiler, Google Analytics (GA), and Excel, as those seem to be the most widely used and versatile tools for performing content audits. What is a content audit? A content audit for the purpose of SEO includes a full inventory of all indexable content on a domain, which is then analyzed using performance metrics from a variety of sources to determine which content to keep as-is, which to improve, and which to remove or consolidate. What is the purpose of... [...]