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Monday, August 10, 2020

Archive for the 'Super Bowl Ads' Category

‘Online Retailers Saw Huge Drop-Off During Super Bowl, But Pre-Game Was Strong’ – ‘Marketing Land’ Article

Ginny Marvin says, “If you want to get a sense of the Super Bowl’s grip on America, the graphs below fromCriteo highlight how game day affects the consumer mindset, and how important it is for retailers should be in position early.The retargeting ad tech firm looked at a large number of U.S. online retailers’ clicks and sales on desktop and on mobile devices on Super Bowl Sunday, February 1st, 2015, to see what kind of impact the game had on their ad campaigns.Overall, compared to a typical Sunday, retailers saw strong click activity throughout the day. But once kick-off neared, consumers... [...]

‘What 30 Seconds Of Super Bowl Ad Money Would Have Bought Online: 2,542,573,344 Impressions’ – ‘Marketing Land’ Article

Greg Sterling says, “A post-game empirical analysis by programmatic ad platform Rocket Fuel shows almost no lift or conversion benefit to Super Bowl advertising for auto makers. (I made a similar argument here.) The company then goes on to examine what marketers could have done online with the $4.5 million they spent on a single 30-second spot.Rocket Fuel hypothesizes that it would have cost roughly $3.8 million (using an average $1.50 cpm) to buy every single impression available on the digital ad exchanges (roughly 2,542,573,344) during the entire Super Bowl across the internet.One brand... [...]

‘Super Bowl Sets Record For Conversation On Facebook’ – ‘Marketing Land’ Article

Martin Beck says, “There was plenty to talk about during last night’s Super Bowl. From commercials ranging from uplifting to morose, to a kitschy Katy Perry halftime show, to the Seahawks’ head-scratching decision to pass when the whole world expected a beast-mode run.Much of that conversation — at least the online part — took place on Facebook. Thesocial network reported that 65 million people world-wide created 265 million posts, comments and likes about the game. The 265 million interactions was a Facebook record for any Super Bowl.By comparison, in last summer’s World Cup... [...]

‘Super Bowl Commercials With Hashtags Slipped To 50% In 2015’ – ‘Marketing Land’ Article

Martin Beck says, “Fifty percent of 2015 Super Bowl ads carried hashtags, a bit of a slip from the record 57% during the 2014 game. Facebook was the social network most mentioned, though mentions of specific social networks were again very sparse.The numbers are from our fourth annual Hashtag Bowl count of social media mentions during the Super Bowl. We only counted ads shown nationally, and only ads from after the kick-off until the game was over.Promos for shows on NBC, which carried the Super Bowl, were not included. Our scoreboard at the top of this article has the final count, but... [...]

‘How Effective Are Super Bowl Ads?’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “How Effective Are Super Bowl Ads?”.Ayaz Nanji says, “The average Super Bowl XLVIII television commercial increased the likelihood that a viewer would purchase that brand’s products or services 6.6%, according to a recent report from BrandAds.The analysis found male consumers’ increase in likelihood to purchase was 13.3% greater than that of female consumers, and households with incomes of $0-$100K were 7.1x more influenced than households with incomes greater than $100K.Younger viewers were most influence by the ads,... [...]