The latest article on ‘MarketingProfs’ is titled “How Effective Are Super Bowl Ads?”.

Ayaz Nanji says, “The average Super Bowl XLVIII television commercial increased the likelihood that a viewer would purchase that brand’s products or services 6.6%, according to a recent report from BrandAds.

The analysis found male consumers’ increase in likelihood to purchase was 13.3% greater than that of female consumers, and households with incomes of $0-$100K were 7.1x more influenced than households with incomes greater than $100K.

Younger viewers were most influence by the ads, with consumers under the age of 18 showing a 37.1% increase in likelihood to purchase after watching the broadcast. Those 45-54 were least influenced“.

How Effective Are Super Bowl Ads?