In the web 2.0 era, the marketers are using multiple platforms to generate more sales online. This gives them an opportunity to reach out more number of people. If you are also using multiple channels, Entrepreneur contributor George Deeb has shared some tips to help you find out which channels are working well for you. […]
Archive for the ‘ Social Media ROI ’ Category
The Buffer team has published a podcast on ‘Social Media ROI: How to Connect Social to Real Business Results’ featuring Neil Patel. Brian Peters says, “We’ve found that one of the biggest challenges for social media marketers today is connecting social media to real business objectives and goals. From brand awareness right on down to customer conversions, social […]
According to a Webbiquity research, 46% of B2B marketers are not sure whether any social channels have generated business revenue for them. The research has also found that 60% of marketers see ‘measuring ROI’ as one of their top three social media marketing challenges. Emarketer columnist David Moth has shared case studies and statistics that prove that […]
The latest TopRank blog post is titled “Measuring Social Media ROI – Brands Pull Back the Curtain at #SMMW14”.