The Buffer team has published a podcast on ‘Social Media ROI: How to Connect Social to Real Business Results’ featuring Neil Patel.

Brian Peters says, “We’ve found that one of the biggest challenges for social media marketers today is connecting social media to real business objectives and goals.

From brand awareness right on down to customer conversions, social media has the potential to fit into many parts of the marketing and sales funnel.

But where does social media fit best?

That is the important question we set out to answer!

We had the privilege of speaking with entreprenuer and social media expert, Neil Patel, about specific ways marketers and businesses can incorporate social media as a viable and integral part of their sales funnel”.

Social Media ROI: How to Connect Social to Real Business Results


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