Social Media ROI: How to Connect Social to Real Business Results [Podcast]
The Buffer team has published a podcast on ‘Social Media ROI: How to Connect Social to Real Business Results’ featuring Neil Patel.
Brian Peters says, “We’ve found that one of the biggest challenges for social media marketers today is connecting social media to real business objectives and goals.
From brand awareness right on down to customer conversions, social media has the potential to fit into many parts of the marketing and sales funnel.
But where does social media fit best?
That is the important question we set out to answer!
We had the privilege of speaking with entreprenuer and social media expert, Neil Patel, about specific ways marketers and businesses can incorporate social media as a viable and integral part of their sales funnel”.
Social Media ROI: How to Connect Social to Real Business Results
The State of Social Media in 2023 [Report]
HubSpot has published a new report ‘The State of Social Media in 2023: How You Can Build Communities, Drive Sales, and Go Viral, According to 1,000+ Social Media Managers’. Caroline Forsey says, “Nowadays, social media marketers are inundated daily with information on evolving trends, social platforms that are gaining or losing steam, and new types […]
Social Media Engagement Rates Dropping [Report]
Search Engine Journal contributor Kristi Hines has reported that social media engagement rates are dropping across top networks. She says, “The data set covers social media engagement on Facebook, Instagram, TikTok, and Twitter for 2,100 companies across numerous industries, ranging from food & beverage to tech. The Facebook following of the companies analyzed ranges from […]
Six Ways to Repurpose Videos on Social Media
Repurposing video content means taking a single video, reworking it, and posting it to multiple channels and social media platforms. Social Media Examiner contributor Anna Sonnenberg has published an article featuring six ways to repurpose short-form videos on social media. She says, “From remixing to cross-posting on multiple channels simultaneously, short-form video is one of […]
Everything You Need to Know about Metaverse
Metaverse is a universe within a universe. It refers to a VR world where one can explore, meet people, and build alternate realities, appearances, or lifestyles. HubSpot contributor Pamela Bump has published an article explaining what marketers need to know about metaverse. She says, “The metaverse aims to have a virtual world where users from […]
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