‘Measuring Social Media ROI – Brands Pull Back the Curtain at #SMMW14’ – TopRank Blog
The latest TopRank blog post is titled “Measuring Social Media ROI – Brands Pull Back the Curtain at #SMMW14”.
Emily Bacheller says, “Marketers are increasingly faced with the challenge of proving the monetary value of social media marketing to the C-suite. Since social media is typically less of a sales tool and more of a means of nurturing new leads and maintaining a relationship with current customers, putting a price tag on social media can be a difficult thing to do.
The C-Suite will always be concerned with profit, so it’s imperative that marketers can either prove that social media is making their brand money by generating new leads or saving their brand money though customer retention“.
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