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Wednesday, May 27, 2020

Category Name: Personalized Marketing

‘How to Harness the Power of Human Data to Build an Empathetic Brand’ Webinar 3.00 pm EST [Webinar]

Empathizing with your prospects and customers is the best way to connect with them. It helps you to win their trust and grow business with them. Entrepreneur magazine team is hosting a webinar on ‘How to Harness the Power of Human Data to Build an Empathetic Brand’ on Tuesday, February 11, 2020 at 3.00 pm EST.Andra Maria Vaduva says, “Many companies continue to measure consumer behavior purely from a quantitative data standpoint. However, the decision to use a specific brand or service is often very emotional and evocative. Creating empathetic and authentic consumer engagement... (Read More ...)

‘Steps to Marketing Success for Professional Services Businesses’ Webinar 1.00 pm ET [Webinar]

Effective marketing is the backbone of any business. You need to put in constant efforts to make it a winning formula that gets you the best ROI.Duct Tape Marketing is hosting a webinar on ‘Steps to Marketing Success for Professional Services Businesses’ on Tuesday, February 11, 2020 at 1.00 pm ET.In this session you’ll discover:Why finding a way to differentiate your business is the surest way to attract more ideal clients willing to pay a premium to work with your business.How to make build a content platform that leads prospects to view you as the obvious expert and... (Read More ...)

‘Empathy—The No. 1 Driver of Growth in 2020 and Beyond’ Webinar February 12 [Webinar]

By understanding human .psychology you can make your marketing irresistible. Research has revealed that empathizing with people is the best way to persuade them. eMarketer is hosting a webinar on ‘Empathy—The No. 1 Driver of Growth in 2020 and Beyond’ on Wednesday, February 12, 2020 at 2.00 pm ET to help you improve your marketing with empathy.eMarketer team says, “As marketers, we live in a fast-paced environment where we constantly need to increase business results and prove the impact of our campaigns. We may feel forced to push our product and message to our audience.... (Read More ...)

‘Google Ads & Phone Call Conversions’ Webinar February 25 [Webinar]

By using Google advertising solutions you can expand your online reach and create more sales. Since Google offers a variety ways to advertise your products and services it is quite a task to choose the format your business needs. Digital Marketing Depot is hosting a webinar on ‘Google Ads & Phone Call Conversions’ on Tuesday, February 25, 2020 at 1.00 pm EDT.Attend this webinar and learn:Google Ads formats and best practices to drive callsData-driven optimization strategies to ensure the best resultsHow to use Google Ads automation to drive the right callsPersonalization... (Read More ...)

‘Steps to Marketing Success for Professional Services Businesses’ Webinar February 11 [Webinar]

Effective marketing is the backbone of any business. You need to put in constant efforts to make it a winning formula that gets you the best ROI.Duct Tape Marketing is hosting a webinar on ‘Steps to Marketing Success for Professional Services Businesses’ on Tuesday, February 11, 2020 at 1.00 pm ET.In this session you’ll discover:Why finding a way to differentiate your business is the surest way to attract more ideal clients willing to pay a premium to work with your business.How to make build a content platform that leads prospects to view you as the obvious expert and... (Read More ...)

‘Experiences Everywhere: Personalization Made Easy’ Webinar February 20 [Webinar]

Providing satisfying customer experience is the key to growing your business. Application of personalization in your marketing helps you to make your customers feel special. It also increases customer loyalty resulting into customer retention. ON 24 is hosting a webinar on ‘Experiences Everywhere: Personalization Made Easy’ on Thursday, February 20, 2020 at 2.00 pm ET.MarketingProfs team says, “In the era of non-stop digital spam, the most effective marketing delivers a more personalized experience. Yet when establishing a personalized approach, many marketers struggle to... (Read More ...)

How to Get Personal With Your Marketing [Podcast]

Improving marketing effectiveness and improving the ROI is the major concern of most marketers today. We can do this by following successful marketers and their companies. MarketingProfs contributor Kerry O’Shea Gorgone has published a new podcast episode ‘How to Get Personal With Your Marketing’.Listen to this podcast episode to learn how you can boost your marketing performance with personalization. Gorgone says, “Despite knowing that people will actively tune out sales pitches and self-promotion, some marketers continue to approach marketing with a company-first... (Read More ...)

‘Unlock your personalization potential with content’ webinar September 5 [webinar]

According to a Deloitte study people want products and services that are also tailored to them. 36% of customers want to purchase personalized products or services. So personalization is the key to your marketing success. Sitecore team is hosting a webinar on ‘Unlock your personalization potential with content’ on Thursday, September 5.. Sitecore team says, “Marketers’ acute need to produce content at the pace and scale necessary to fuel an abundance of channels has thrust them into a Content Crisis—and it’s now the biggest bottleneck to making personalization strategies... (Read More ...)

‘Unlock your personalization potential with content’ webinar September 5 [webinar]

According to a Deloitte study people want products and services that are also tailored to them. 36% of customers want to purchase personalized products or services. So personalization is the key to your marketing success. Sitecore team is hosting a webinar on ‘Unlock your personalization potential with content’ on Thursday, September 5.. Sitecore team says, “Marketers’ acute need to produce content at the pace and scale necessary to fuel an abundance of channels has thrust them into a Content Crisis—and it’s now the biggest bottleneck to making personalization strategies... (Read More ...)

Five Ways to Improve Sales with Marketing Personalization

The concept of marketing personalization starts by addressing the customers by their names in the email you send and it moves on to finding out their needs and trying to address them. Personalization is one of the best ways to closely connect with the customers and increase your sales. The Convince & Convert contributor Ann Smarty has shared five ways to improve sales, customer loyalty and engagement with marketing personalization. Smarty says, “Personalized marketing is a whole lot more than simply using customers’ first names in emails.In fact, it is a strategy that can be integrated... (Read More ...)

Create engaging online experiences with these strategies

Involving your audience and making them pay attention to what you are publishing online is a way to improve the effectiveness of your marketing campaigns and achieve desired output.Marketing Land contributor Rakhi Patel has shared three ways to use personalized data for creating engaging experience for your audience.Patel says, “A successful audience management strategy requires fresh, emotionally engaging content. Brands can do this by moving away from traditional segments and toward real-time, individualized data to elevate the digital experience. Here are three audience management strategies... (Read More ...)

Achieving social media success through personalization

Social media marketing is an unavoidable set of tool that helps you enhance your business presence. But to reach out more people closely you need to personally stay in touch with them.Buffer contributor Ash Read has shared some useful tips on achieving social media marketing success with personalization.Read says, “Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes.According to recent Epsilon research, 80 percent of consumers are... (Read More ...)