Roz Lemieux says, “In an era when the average consumer is bombarded with thousands of marketing messages per day, personalization has become a key way to break through the noise. And consumers are asking for it: 75% say they prefer personalized offers (Aberdeen Group), and 61% say they’re even willing to give up a degree […]
Jami Oetting says, “You would think that personalization of content and ads would be a welcome tactic, considering how many people complain about irrelevant advertising. But many marketers are concerned about crossing the line; of being seen as “Big Brother.” And not all customers are comfortable brands using their information in this way. A study by Ipsos found that 68% […]
Verónica Maria Jarski says, “Some 88% of marketers know that a customized Web experience can boost their ROI, but only 6% plan with personalization in mind, according to the following Formstack infographic. Have you included personalized marketing in your plans for the new year? Here are some reasons why you should. “Customers will prefer a catered […]
Erik Devaney says, “The Dark Ages. For those of you unfamiliar with Medieval history, the Dark Ages refer to a period of crippling technological degradation. A time when there was no Amazon.com. No Netflix. No Hulu. No Spotify or Pandora or Sirius radio. During the Dark Ages, consumers didn’t get personalized recommendations based on their past purchases. Nor did […]
Erin Hogg says, “Up until October 2013, the Portland Trail Blazers’ online ticketing process was anything but trail blazing. The NBA team had several disjointed and outdated sites, none of which were under the NBA.com platform. Beyond just a site facelift, the marketing team wanted to provide an intuitive and extremely personalized experience through dynamic ticket […]
The latest article on ‘MarketingProfs’ is titled “How to Reach World Cup Fans Without a Big Marketing Spend”.
Rachel Serpa says, “Coined in Joseph Heller’s classic satirical novel of the same name, ‘Catch-22’ is a term that refers to a situation in which a person is trapped by completely contradictory goals or circumstances. In Heller’s book, the only way for a pilot to escape his WWII flying mission is to request psychiatric evaluation due […]
The latest ‘Econsultancy’ blog post is titled “The ultimate guide to personalisation: upselling and persuasion”.
The latest ‘Econsultancy’ blog post is titled “Personalisation: where to start and what’s to come”.
The latest article on ‘Website Magazine’ is titled “3 Ways to Cater to Digital Customers in 2014”.