‘Put the ‘Person’ in Personalization in Five Steps’ – ‘MarketingProfs’ Blog
Roz Lemieux says, “In an era when the average consumer is bombarded with thousands of marketing messages per day, personalization has become a key way to break through the noise. And consumers are asking for it: 75% say they prefer personalized offers (Aberdeen Group), and 61% say they’re even willing to give up a degree […]