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Thursday, October 22, 2020

Archive for the 'Online Market Research' Category

KD Spy: Find out what is worth your time & effort #ad

The secret to simple selling is itself a simple secret: sell what people want to buy. How do you find out what people want to buy? Well, one answer is to ask them? Not a bad answer, but it has two problems: 1. People may not know what they want. 2. People may not be willing to tell you. There is another alternative: get the facts, rather than the opinions, since even the first-hand opinions are questionable. Find out what people are actually buying. What lots of people are buying, many other people will also want to buy. These other people are your market. A specific application of this principle... [...]

‘The Data Digest: Forrester’s Social Technographics 2016’ – Forrester Blogs

In planning a marketing strategy, product vendors and merchants need accurate information about the use of various media by their target prospective buyers. Gina Fleming, of the Forrester research group, explains, “To build a successful social media program you need to understand your audience’s social media behaviors and preferences. We just released our 2016 results for Forrester’s Social Technographics model, and it does just that. It shows how important social should be in your marketing plans based on how important social tools are in your customers’ life cycle. We group consumers... [...]

‘Online Market Research: Understanding the Modern “Always On” Consumer’ – ‘Affilorama’ Blog

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “Online Market Research: Understanding the Modern “Always On” Consumer”. Radhika says, “When Internet marketing first came along, it completely changed the game and forced marketers to think about their audiences both online and offline. But, we have come a long, long way since then. The Internet is no longer something we connect to for 15 minutes at the end of the day to check a few emails. We’re connected all the time. The proliferation of mobile phones has enabled 24/7 connectivity for the web. As consumers,... [...]