‘Online Market Research: Understanding the Modern “Always On” Consumer’ – ‘Affilorama’ Blog
The latest article on Mark Ling’s ‘Affilorama’ blog is titled “Online Market Research: Understanding the Modern “Always On” Consumer”.
Radhika says, “When Internet marketing first came along, it completely changed the game and forced marketers to think about their audiences both online and offline. But, we have come a long, long way since then. The Internet is no longer something we connect to for 15 minutes at the end of the day to check a few emails. We’re connected all the time.
The proliferation of mobile phones has enabled 24/7 connectivity for the web. As consumers, this “always on” status greatly influences our purchase”.
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