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Tuesday, August 11, 2020

Archive for the 'Marketing Data Predictions' Category

‘3 Ways Data Preparation Tools Help You Get Ahead Of Big Data’ – Forrester

Michele Goetz says, “The business has an insatiable appetite for data and insights.  Even in the age of big data, the number one issue of business stakeholders and analysts is getting access to the data.  If access is achieved, the next step is “wrangling” the data into a usable data set for analysis.  The term “wrangling” itself creates a nervous twitch, unless you enjoy the rodeo.  But, the goal of the business isn’t to be an adrenalin junky.  The goal is to get insight that helps them smartly navigate through increasingly complex business landscapes... [...]

‘Four Marketing Data Predictions for 2014’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Four Marketing Data Predictions for 2014”.Dan Darnell says, “Big Data reveled in the spotlight in 2013. From crime prevention to healthcare, seemingly every vexing large-scale problem could be solved with the flick of a switch and a prayer to the Big Data gods. Alas, 2014 will be the year when the idealism and hype of Big Data and analytics will die down as retailers start to focus in on how and where to take action.The promised land of Big Data certainly exists, but getting there isn’t as simple as pressing a button. Industries... [...]