The latest article on ‘MarketingProfs’ is titled “Four Marketing Data Predictions for 2014”.

Dan Darnell says, “Big Data reveled in the spotlight in 2013. From crime prevention to healthcare, seemingly every vexing large-scale problem could be solved with the flick of a switch and a prayer to the Big Data gods. Alas, 2014 will be the year when the idealism and hype of Big Data and analytics will die down as retailers start to focus in on how and where to take action.

The promised land of Big Data certainly exists, but getting there isn’t as simple as pressing a button. Industries are now beginning to learn tangible strategies and best-practices on how to make Big Data benefits a reality. Accordingly, Marketing is more data driven than ever before, and analytics produced from reams of consumer data are starting to prove their worth for organizations that understand how to make the insights actionable“.

Four Marketing Data Predictions for 2014


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