Email remains one of the most used tools in marketing today. Even during the holidays, apart from social and search advertising, email is used most. This year you must have used the email as a promotion tactic. Constant Contact contributor Dave Charest has shared four steps to help you measure the performance of email during […]
Search Engine Marketing is the best way to promote your product to the Internet users. And when you want a great flow of traffic and leads you have to pursue Google. By keeping a pace with the algorithms with the help of unique content you can get most out of your SEO efforts. Entrepreneur contributor […]
Planning has a special space in the marketing process. Effective campaign management can be achieved by developing a feasible marketing agenda and a plan to achieve it. When holidays are here you need to utilize all the marketing tools for better ROI and email plays a vital role in the brand promotion. AWeber contributor Li […]
Email marketing needs to be done in such a way that you are not seen as an unwanted guest in the inboxes. Privacy is a sensitive thing in today’s customer-centric world and you need to respect it. AWeber contributor Tom Tate has shared three email marketing rules that marketers should follow this holiday season. Tate […]
eMarketer is hosting a webinar on ‘What Black Friday and Cyber Monday Sales Mean for the Rest of the Shopping Season’ on Thursday, December 6 at 1.00 pm ET. The eMarketer team says, “Black Friday and Cyber Monday are now behind us. How will shoppers dole out their dollars in the final weeks of holiday shopping, […]
Marketing Land has reported that the US consumer spent $6.22 billion online on Black Friday this year. The data comes from an Adobe report. Robin Kurzer says, “Shoppers dropped a record $6.22 billion online on Black Friday, according to Adobe Analytics datareleased this weekend — an increase of 23.6 percent over last year. Adobe’s report is based […]
Holiday season brings us an opportunity to increase our sales and get a boost in the business. As we know newer tactics are required to make people turn to our brands and make purchase. Shopify contributor Corey Ferreira has shared an idea of using the gift guides to boost your holiday sales. The gift guides […]
The holiday season is quite close and you need to sharpen your weapons to win more sales this time. Since the mobile devices have been growing we need to focus on the app a little more. Econsultancy columnist Chris Bishop has shared some useful tips to help marketers prepare their mobile apps for Black Friday. Bishop […]
Search Engine Land has reported that Google has launched special Black Friday, Cyber Monday deals ad unit. These units display the deal you are offering. Ginny Marvin says, “To help retail advertisers increase their exposure for their Black Friday and Cyber Monday deals this year, Google has launched a new experiment with promotion extensions in Google […]
The Entrepreneur magazine team has published a video featuring Emily Richett on ‘Make the Most of Holiday Shopping With These 3 Tips’. Entrepreneur team says, “It’s the busiest time of the year for retailers, and from influencer marketing to social ads, the holiday campaigns are in full-force. Entrepreneur Network partner Emily Richett shares three tips […]