Adweek is hosting a webinar, ‘ Maximize Holiday Campaign Results With CTV And AI’ on Thursday, July 24, 2025, at 1.00 pm ET. The Adweek team says, “Join experts from tvScientific as they break down what’s behind the shift, how leading marketers are staying agile, and how AI is powering smarter, outcome-focused campaigns. Whether you’re finalizing your holiday plans or looking to boost performance, this session will help you rethink your strategy and get more from your budget. WHAT YOU’LL LEARN – Why CTV is outperforming social this holiday season – How to build... [...]

This is a reminder for the EMARKETER webinar on July 15, 2025. Retail media can boost holiday sales by placing targeted ads directly where shoppers are ready to buy. Strategic holiday campaigns on retail platforms help brands capture seasonal demand and maximize revenue. EMARKETER is hosting a webinar, ‘Test, Learn, Win: The Creative Edge in Retail Media for Holiday Success’ on Tuesday, July 15, 2025, at 2.00 pm ET. The EMARKETER team says, “Stay ahead this holiday season with proven retail media strategies that drive real results. Join us for a Tech-Talk Webinar where... [...]

Retail media can boost holiday sales by placing targeted ads directly where shoppers are ready to buy. Strategic holiday campaigns on retail platforms help brands capture seasonal demand and maximize revenue. EMARKETER is hosting a webinar, ‘Test, Learn, Win: The Creative Edge in Retail Media for Holiday Success’ on Tuesday, July 15, 2025, at 2.00 pm ET. The EMARKETER team says, “Stay ahead this holiday season with proven retail media strategies that drive real results. Join us for a Tech-Talk Webinar where experts from TripleLift will share practical tips on mapping the... [...]

HubSpot contributor Hyacinth Empinado has published an article featuring 10 holiday marketing campaign examples + marketing tips. She says, “It’s never too early to start making a list and planning this year’s holiday marketing campaign (unless you’re reading this in December, in which case, you can get a head start on next year’s ads). So, in this post, I’ve rounded up ten of the best holiday marketing campaigns from the past couple of years to inspire your plans. 1. Etsy: Where’s Waldo/Wally Etsy tugs on all the strings with this ad. It’s cozy, gives me hits of nostalgia,... [...]

MarTech has published ‘A holiday gift guide for marketers’. Shama Hyder says, “Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” It got me thinking about how our industry’s gift-giving needs have evolved along with our working arrangements. As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next. Shouldn’t our gifts reflect that same forward-thinking approach? After all, employees receiving... [...]

Black Friday marketing uses limited-time discounts and urgency to drive high-volume sales, attracting shoppers with the promise of big savings. It relies on scarcity and exclusivity tactics to create excitement and encourage quick purchasing decisions. MOZ contributor Jonathan Berthold has published an article featuring 21 Black Friday marketing strategies to maximize your profits. He says, “For shoppers, the anticipation builds each year as they save in hopes of snagging the best Black Friday deals and scoring big on their favorite brands. Black Friday marketing stats and trends Black... [...]

AWeber has released the ‘2024 Valentine’s Day GIF Guide’. Sean Tinney says, “This Valentine’s Day, forget a dozen roses. You need a dozen GIFs. The reason: Eye-catching visuals like GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and may positively impact your sales. Go ahead and add GIFs to your February email campaigns. The AWeber design team has already done the work for you and created dozens of downloadable Valentine’s Day GIFs! Just download them and add them to your emails or landing pages using AWeber’s ridiculously easy-to-use... [...]

Neil Patel has published a new video ‘Shoppers Expected to Spend the Same or More this Holiday Season’. He says, “As the festive season approaches, the anticipation of joyful gatherings, twinkling lights, and the exchange of gifts fills the air. Amidst this atmosphere of merriment, there is a noteworthy trend on the horizon – shoppers are expected to maintain a sense of financial stability in their holiday spending habits.” https://www.youtube.com/watch?v=0ZgeCeB9RFM Neil Patel’s Blog  [...]

Holiday marketing is a way to increase sales and brand visibility during the holidays. It involves using various marketing channels to attract customers with special offers. WordStream contributor Susie Marino has published an article featuring 45+ inclusive holiday marketing ideas. She says, “Diverse and inclusive marketing should be something you aim for year-round. However, it’s all that much more important during the holiday season as the more “traditional” holidays like Christmas and Thanksgiving take the spotlight. There’s nothing wrong with celebrating these holidays and incorporating... [...]

Holiday marketing is a way for businesses to increase sales, brand awareness, and customer loyalty. It involves using different marketing channels to attract customers with special offers. AWeber contributor Kelsey Johnson has published an article featuring 11 Jolly holiday marketing ideas to drive sales this season. She says, “For many businesses, the holiday season is the best time of year for sales. Whether you sell giftable crafts or a business course, December is a time when people are opening their wallets and making purchases. It’s important to run promotions to encourage your customers... [...]