Email plays a pivotal role when it comes to marketing and holidays are not an exception. A well-designed email campaign with effective copy can help you to improve your conversion rate. Practical Ecommerce contributor Carolyn Nye has shared five email marketing tactics to help you improve your conversion rate during the holiday season. Nye says, “I’ve received many holiday email-marketing messages since the busy Black Friday to Cyber Monday weekend. In this post, I’ll share five that are especially clever. Combining Email and Physical Mail I was looking in November for... [...]
Archive for the 'Holiday Marketing' Category
To make most from your holiday marketing efforts, you should be planning your PPC holiday marketing campaigns right now as the holiday season boasts the most lucrative quarter for many online businesses. PPC Hero contributor Stephanie White has shared 12 holiday PPC optimization tips to improve your marketing results. White says, “This year is coming to an end and we are almost through the holiday season. Here are some holiday PPC optimization tips you can make in your account right now. Some of these tips will help you reduce wasteful spending and improve ROAS. SQRs/Negatives It... [...]
Rise in your website traffic can bring brighter days for your business during the holiday season. By getting more and more people to your sites, you can try to persuade them to make purchases. Outbrain’s Kelly Hayes has made available on-demand replay of the webinar ‘How to generate traffic and turn it into sales for the holiday season’ to help you make most from this holiday season. Hayes says, “What You’ll Learn The power of Native and an introduction to Outbrain Why you need a seasonal and holiday sales strategyHow to optimise your landing pageKey... [...]
An effective SEO strategy helps you to reach more people online. Especially during the holiday season, a well-defined SEO plan is highly essential. Searchmetrics contributor Jordan Koene has published a new podcast episode ‘How to Prioritize and Categorize SEO Holiday Topics’ featuring Tyson Stockton. Koene says, “When it comes to last minute SEO optimizations, knowing where to start and what to prioritize is key to winning the optimization battle. Join host Ben and Searchmetrics’ Director of Services Tyson Stockton as they continue their Holiday Triage week discussion reviewing... [...]
To get more sales done this holiday season you should focus on getting huge flow of traffic. Outbrain’s Kelly Hayes has made available a replay of the webinar ‘How to Generate Traffic and Turn It Into Sales for The Holiday Season’ to help you increase your sales. Watch this webinar to learn: The power of Native and an introduction to Outbrain Why you need a seasonal and holiday sales strategy How to optimise your landing page Key takeaways from case studies with real results Best practices to implement today. How to generate traffic and turn it into sales for the holiday... [...]
Pictures speak louder than words. Make sure to use plenty if images this holiday season to grow your online sales. AWeber’s Liz Willits has published the holiday GIF guide to help you build interesting and effective holiday email campaigns. Willits says, “We know how expensive it can be to purchase creative, high-quality images or GIFs, and how time consuming they can be to create them by yourself. That’s why the AWeber design elves made a FREE holiday GIF guide for our blog readers. Use the 16 animated GIFs below for your holiday email marketing campaigns. (GIFs can increase click-through... [...]
Limited-time offers work well during the holiday season and help you to generate more sales. If you are using Facebook to reach out your audience, you can use Facebook ads program to directly promote your offers during this peak season. Social Media Examiner contributor Sally Hendrick has shared four ways to use Facebook ads for promoting limited-time offers. Hendrick says, “To maximize potential sales, use a multi-faceted solution that involves Facebook video and retargeting ads to deliver your offers automatically. A few days prior to your campaign going live, you’ll need to have the... [...]
The 2019 holiday season is almost here and you need to be ready to attract more buyers this time. According to an eMarketer report, US retail sales will climb 3.8% to $1.008 trillion, making it the first-ever trillion-dollar holiday season. Buffer contributor Heather-Mae Pusztai has published new Science of Social Media podcast episode ‘The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing’. Pusztai says, “The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest... [...]
Cyber Week refers to the week leading up to Black Friday and lasts until the following Monday (Cyber Monday). Cyber Week is the time you should reach out your Christmas shoppers who are looking for a a bargain. Koonzai contributor Steve Harris has shared eight paid advertising tips to improve your sales during the Cyber Week. [...]
According to an eMarketer report, total US retail sales are expected to reach 3.8% to $1.008 trillion during the 2019 holiday season. And US retail ecommerce spending will rise 13.2% to $135.35 billion. Online advertising is one of the best ways to reach out more shoppers during holiday season and increase your sales. Nicky Rettke Director, Product Manager, YouTube Ads has shared some useful tips to inspire more shoppers with new ideas. Rettke says, “Whether they’re shopping for themselves or for others, 48 percent of today’s shoppers say they’re open to buying from new... [...]