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Friday, August 14, 2020

Archive for the 'Internet Advertising News' Category

eMarketer: Video ad spend to account for 25% of US digital ad spending

A new eMarketer research has revealed that the video ad spend will account for 25% of US digital ad spending this year.Here are some more stats from the eMarketer:Facebook will  gain 24.5% of all video ad spending in the US this yearFacebook will remain the top social video ad platform in the USIt controls 87% of US social network video ad spendingTwitter will gain 55% of its total US ad revenues from video in 2018YouTube will generate $3.36 billion in net US video ad revenues.Video Swells to 25% of US Digital Ad SpendingeMarketer [...]

Pandora and SoundCloud Announce Ad Sales Partnership for US

Pandora and SoundCloud have announced an ad sales partnership for the US. Their new partnership will allow will allow advertisers and brands to purchase SoundCloud’s U.S. ad inventory directly through Pandora.Kerry Trainor, Chief Executive Officer, SoundCloud, said, “Pandora and SoundCloud’s combined audience offering creates the clear market leader for brands to reach U.S. music fans. Through this partnership, we gain access to Pandora’s world-class sales team and capabilities to connect more brands with our young, highly engaged users who know what’s next in music is first on SoundCloud”.Roger... [...]

How brands are experimenting with digital audio advertising [Video]

The Marketing Week team has published a video on ‘How brands are experimenting with digital audio advertising’.Lucy Tesseras says, “Consumers in the UK are increasingly streaming music and podcasts to their connected devices, with 24 million people now doing so in the UK each week, according to the latest audio survey by RAJAR.With that comes opportunities for brands to target consumers with relevant digital audio ads within playlists, radio ad breaks or podcasts, which can be highly targeted to both a listener’s interests and location.In the next instalment of Marketing... [...]

The #1 Reason Paid Ads (On Search, Social, and Display) Fail [MOZ Video]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘The #1 Reason Paid Ads (On Search, Social, and Display) Fail’.The MOZ team says, “Pouring money into a paid ad campaign that’s destined to fail isn’t a sound growth strategy. Time and again, companies breaking into online ads don’t see success due to the same issue: they aren’t known to their audiences. There’s no trust, no recognition, and so the cost per click remains high and rising.In this edition of Whiteboard Friday, Rand identifies the cycle many brands get trapped... [...]

Quora ads: more targeting options available now

Quora has announced the expansion of its suit of targeting for advertising. The company now offers contextual and behavioral targeting options.Quora’s Puja Ramani says, “Our development team has been hard at work over the last few months and today we’re excited to announce an expanded suite of targeting options for Quora Ads.When we launched our self-service ads platform in May 2017, we offered Topic Targeting and the ability to filter by Location and Platform (web or mobile). Today we’re launching our expanded suite of targeting options to all advertisers on Quora.People... [...]

2018 Online advertising trends to watch

According to Statsia, the worldwide digital ad spend will reach $335.5 billion by 2020. This indicates good rise in the online advertising in the coming years.Econsultancy columnist Jeff Rajeck has shared five online advertising trends for this year.Rajeck says, “Acording to brand marketers, what are the online advertising trends for 2018?1) Building up internal ad teamsOne of the first and most-agreed-upon trends discussed was that brands are going to stop relying so heavily on agencies in 2018 for media buying. Instead, participants said, marketing heads are now hiring online advertising... [...]

IAB: U.S. 2017 Q2 Internet ad revenues reach $20.8 billion

The Internet Advertising Bureau (IAB) has released the IAB internet advertising revenue report covering 2017 first six months results.In U.S., 2017 second quarter Internet advertising revenues reached $20.8 billion. It marked an increase of 7.4% from the 2017 first-quarter total of $19.4 billion and an increase of 23.1% from the 2016 second-quarter totalof $16.9 billion.According to the report, advertising revenues delivered on mobile devices totaled $21.7 billion.On shift from mobile to desktop, IAB says, “2017 second-quarter revenues increased 23.1% on a year-over-year basis, resulting... [...]

Forrester: US social and display ad spend to grow by 70%

A Forrester Research report has revealed that US display advertising and social media advertising spending will grow by 70% between 2017 and 2021.Expansion of social media advertising will play a pivotal role in this growth.Commenting on this prediction, Marketing Land columnist Greg Sterling says, “Forrester says the majority of mobile display spending (“close to two out of every three mobile ad dollars”) will be in-app. That will also benefit Facebook and Google, which together control eight out of the top 10 apps in the US.The report projects that Amazon’s US ad revenues will... [...]

White Ops shares 5 ways to protect against ad fraud surge in Q4

A White Ops research has predicted that the ad fraud rates will go high during the Q4 holiday season. The company has also shared five ways businesses can protect themselves from the ad fraud.The White Ops team says, “If digital advertisers want to keep growing their effective budgets, they will need to prevent it from being surreptitiously stolen. Below are several strategies that brands can use to help limit their exposure to non-human traffic during the holiday season and for all future campaigns:Demand transparency from all vendors.Non-human traffic tends to thrive in areas of opacity.... [...]

80% small businesses use Facebook for marketing

According to a eMarketer report, 80% of US-based small businesses use Facebook for marketing and 51% of them use Twitter for marketing.The other two channels used for marketing are LinkedIn (44%) and Instagram (36%). Google AdWords us used by 19% of the small businesses and 18% use Pinterest.The eMarketer team says, “In March, G2 Crowd surveyed small-business owners and managers in the US. (The company defined a small business as one with 250 or fewer employees.) Some 24% of respondents said they planned to prioritize investments toward marketing and advertising in 2017. That was more... [...]