Pandora and SoundCloud have announced an ad sales partnership for the US. Their new partnership will allow will allow advertisers and brands to purchase SoundCloud’s U.S. ad inventory directly through Pandora.

Kerry Trainor, Chief Executive Officer, SoundCloud, said, “Pandora and SoundCloud’s combined audience offering creates the clear market leader for brands to reach U.S. music fans. Through this partnership, we gain access to Pandora’s world-class sales team and capabilities to connect more brands with our young, highly engaged users who know what’s next in music is first on SoundCloud”.

Roger Lynch, Chief Executive Officer of Pandora, said, “This partnership is a fantastic match between Pandora’s industry-leading ability to monetize digital audio and SoundCloud’s large audience and vibrant community of U.S. listeners. Investments we’ve been making in our ad capabilities, including the recent acquisition of AdsWizz, further solidify Pandora’s commitment to help publishers monetize the rapidly growing digital audio market”.

SoundCloud and Pandora Enter U.S. Ad Sales Partnership

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