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Saturday, May 30, 2020

Archive for the 'Google Algorithm Changes' Category

Yoast Shares Brief History of Google’s Algorithm Updates

Google continues to improve its search engine algorithm by regularly announcing various updates. These updates are aimed at providing better search experience to the Internet users. Yoast contributor Melina Reintjens has shared a comprehensive article highlighting various Google search algorithm updates.Reintjens says, “These days, the way we do SEO is somewhat different from how things were done ca. 10 years ago. There’s one important reason for that: search engines have been continuously improving their algorithms to give searchers the best possible results. Over the last... [...]

BERT & SEO – Getting The Story Straight [Podcast]

BERT (Bidirectional Encoder Representations from Transformers)  is a Natural Language Processing (NLP) model that helps Google understand language better in order to serve more relevant results. BERT will play a significant role in improving conversational search. According to Search Engine Land, Google’s BERT will impact 10% of searches. It may affect your brand’s organic visibility and traffic.Rank Ranger team has published a new podcast episode ‘BERT & SEO – Getting The Story Straight’ featuring Dawn Anderson.Rank Ranger team says, “Big... [...]

Five Steps to Find BERT Keywords

Google’s BERT (Bidirectional Encoder Representations from Transformers) algorithm update is considered one of the most significant algorithm updates in the recent past. To help you adjust with the new algorithm, Seer Interactive contributor Taylor Hurff has shared five steps to find BERT keywords. Hurff says, “To find new keywords you rank for after BERT and those you stopped ranking for after the update, you’ll need to head over to Google Search Console. You can attempt this same process with SERP tracking tools, but as we mentioned above, they won’t be nearly as comprehensive... [...]

How Google BERT Update Will Change Your Marketing?

Google BERT update aims at enabling the search engine to better understand what people type into the search bar, especially in conversational search. Each of the algorithm update bring some news for marketers as well. Vertical Leap’s Dave Colgate has published an article highlighting the impact of BERT update on your marketing.Colgate says, “Something we cannot do is optimise for BERT and as a marketer that’s important for you to understand and communicate internally to stakeholders. It is a core algorithmic change that, if you have content that is positioned within the correct... [...]

‘BERT Explained: What You Need to Know About Google’s New Algorithm’ Webinar, 2.00 pm ET [Webinar]

BERT (Bidirectional Encoder Representations from Transformers)  is a Natural Language Processing (NLP) model that helps Google understand language better in order to serve more relevant results. BERT will play a significant role in improving conversational search.According to Search Engine Journal, BERT will impact 10% of search queries including organic rankings and featured snippets.Search Engine Journal is hosting a webinar on ‘BERT Explained: What You Need to Know About Google’s New Algorithm’ on Wednesday, November 20, 2019 at 2.00 pm ET.SEJ team says, “Join this webinar... [...]

Google’s BERT Update – Things You Should Know

BERT (Bidirectional Encoder Representations from Transformers)  is a Natural Language Processing (NLP) model that helps Google understand language better in order to serve more relevant results. BERT will play a significant role in improving conversational search.According to Search Engine Journal, BERT will impact 10% of search queries including organic rankings and featured snippets. To help marketers better understand the BERT update, CMI’s Liam Carnahan has shared an article highlighting seven things about BERT. Carnahan says, “The update, known as BERT, is a good thing for SEO... [...]

What Is BERT? [Video]

BERT (Bidirectional Encoder Representations from Transformers)  is a Natural Language Processing (NLP) model that helps Google understand language better in order to serve more relevant results. BERT will play a significant role in improving conversational search. According to Search Engine Journal, BERT will impact 10% of search queries including organic rankings and featured snippets.MOZ team has published a new video ‘What Is BERT?’ featuring Britney Muller. Watch this video to learn about Google’s BERT algorithm and how it works. MOZ team says, “There’s a lot... [...]

‘BERT Explained: What You Need to Know About Google’s New Algorithm’ Webinar, November 20 [Webinar]

BERT (Bidirectional Encoder Representations from Transformers)  is a Natural Language Processing (NLP) model that helps Google understand language better in order to serve more relevant results. BERT will play a significant role in improving conversational search.According to Search Engine Journal, BERT will impact 10% of search queries including organic rankings and featured snippets.Search Engine Journal is hosting a webinar on ‘BERT Explained: What You Need to Know About Google’s New Algorithm’ on Wednesday, November 20, 2019 at 2.00 pm ET.SEJ team says, “Join this webinar... [...]

Google releases broad core search algorithm update

Google has announced the release of a broad core search algorithm update via Twitter.Google’s announcement on Twitter:Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.Google Search Twitter HandleGoogle [...]

Five ways to handle Google’s new page speed criteria

On January 17, Google announced an update that will require the sites to offer faster loading on mobile devices. Google’s “Speed Update” will affect pages that deliver the slowest experience to users.Forbes contributor Jayson DeMers has shared five ways to handle Google’s new page speed criteria.DeMers says, “Even though your site probably won’t be affected by the new update, this is a good time to analyze—and improve—your site speed. Even if your efforts don’t result in a higher search ranking, there are many benefits to having a faster site, including:Visitor... [...]