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Monday, May 25, 2020

Category Name: Google Algorithm Changes

‘Google Algorithm Will Soon Reward Mobile-Friendly Sites: Here’s What You Need to Know’ – HubSpot

Meghan Keaney Anderson says, “Starting on Tuesday, April 21, 2015, Google is going to make a massive change to the way it ranks websites. How massive? This change outranks both Panda and Penguin in terms of its scale of impact on search results, according to Google’s Webmaster Trends analyst Zineb Ait Bahajji.The change comes down to one very important criterion: whether your website, landing pages, and blog are fully optimized for mobile.Are you ready for it? Let’s find out.Google announced the change on its Webmaster Central Blog back in February and has done a thorough... (Read More ...)

‘Google’s ‘mobilegeddon’: which sites stand to lose out?’ – ‘Econsultancy’ Blog

Graham Charlton says, “It’s nearly here. On April 21, Google will begin to use mobile-friendliness as a ranking signal. This move, dubbed ‘mobilegeddon’, is part of the trend for Google to focus on UX factors when ranking sites. Here are some of the sites that may need to take action…Which sites will be affected?According to research from Somo, these are some of the sites that could be affected:The official website of the British MonarchyDavid Beckham’s official siteMI5The Official Website for the European Union”.Google’s ‘mobilegeddon’:... (Read More ...)

‘Is Your Site Mobile Ready for Google’s Big Algorithm Change? (Infographic)’ – ‘Entrepreneur’ Blog

Dane Atkinson says, “Google’s got some huge changes coming to its SEO algorithm next week.Mobile-friendly websites will be more important than ever for business searchability. The team at SumAll reviewed the upcoming changes and made this handy infographic with tips for businesses“.Is Your Site Mobile Ready for Google’s Big Algorithm Change? (Infographic)‘Entrepreneur’ Blog (Read More ...)

‘Will Your Website Survive the Upcoming Google Mobile Penalty?’ – ‘Copyblogger’ Blog

Demian Farnworth says, “You are standing in a booth. People are lined up, handing you money in exchange for a small book. This lasts, with little let up, for most of the day. At sundown, you tuck your money in a backpack and head home.This has been your life for the last two years. Business has been good, so there was no reason to suspect anything would be different the next day.Except there was.You show up to your little booth, and wait. Occasionally, a customer trickles in, but otherwise you are alone. Around lunchtime, you peer down the lane. A few stalls seem to have a steady stream... (Read More ...)

‘What Google’s New Mobile-Friendly Changes Mean for You’ – ‘Entrepreneur’ Blog

Eric Siu says, “On February 26, Google dropped a major bomb in a seemingly-casual blog post on mobile-friendly search results. While the engine has always made mobile-readiness and the easy access of information a priority, it has now spelled out that it will use mobile-friendliness as a stronger ranking signal than ever before. It will also increase the presence of relevant app content in the search results.So what does that mean for you? Basically, if you’ve been holding out on implementing a mobile strategy for your business website, it’s time to make this a top priority. Here’s... (Read More ...)

‘Will Google’s Algorithm Update Affect Your Franchise Sales?’ – ‘Entrepreneur’ Blog

Matthew Job says, “More and more, would-be entrepreneurs are using smartphones to study and reach out to franchises at a rising rate. Consider the Landmark Interactive study analyzing 139 franchisors and about 36,000 units for the year ended August 2014.According to that study, the percentage of prospective franchisees using smartphones to research and contact franchise opportunities online nearly doubled, to 42 percent, up from 23 percent.Along the way, many of these mobile prospects likely used smartphones to view these franchise recruitment websites. Franchisors also likely... (Read More ...)

‘An Overview of the Major Google Algorithm Updates of 2014’ – HubSpot

Lindsay Kolowich says, “Inbound marketers are constantly on alert for changes in Google’s ever-evolving algorithm … but that doesn’t mean we don’t miss one every now and then. The combination of frequent algorithm updates and a busy workload means that sometimes a critical update gets lost in the sauce.To make sure you’re fully up to date on the latest major changes in SEO, we’ve compiled a full list of the most important Google algorithm updates from 2014. This year, we saw changes from pirates and penguins and pandas and pigeons; the removal... (Read More ...)

‘How to Recover From a Google Algorithm Update’ – HubSpot

Samantha Winchell says, “When you hear the name “Matt Cutts”, the head of Google’s webspam team, do you break out in a nervous sweat? For most, this is not the case, but for some, the mere thought of a Google penalty keeps them up at night.The fact of the matter is, Google is very clear about what is and is not acceptable under their guidelines of use; so if you’re one of those people who breaks out in a sweat when you even see the word algorithm, it’s time for a wake up call.Google is constantly evolving their algorithm, and if you’re doing anything shady, it’s... (Read More ...)

‘Are Links Losing Value in Google’s Algorithm? – Whiteboard Friday’ – MOZ Blog

The latest MOZ blog post is titled “Are Links Losing Value in Google’s Algorithm? – Whiteboard Friday”.Rand Phishkin says, “The value of links in Google’s algorithm has been the subject of much debate. In today’s Whiteboard Friday, Rand clarifies two of the most compelling arguments and offers SEOs his advice on how to treat links as we move forward“.Are Links Losing Value in Google’s Algorithm? – Whiteboard FridayMOZ Blog (Read More ...)

‘A Visual History of Google Algorithm Changes’ – HubSpot

The latest article on HubSpot blog is titled “A Visual History of Google Algorithm Changes”.Erik Devaney says, “In the beginning, Google’s search engine really wasn’t all that good. This was back in the late 90s/early 00s, when search engines were little more than keyword-matching and link-counting machines. Ranking high in search results could be accomplished by essentially using a simple, two-step procedure:Step 1: Stuff your keyword phrase into your page/website as many times as possible.Step 2: Get as many gosh-darn inbound links as you possibly could.For... (Read More ...)