Return To Home Page
Main Site Navigation
Search This Site
Tuesday, May 26, 2020

Category Name: Google Algorithm Changes

‘ICYMI: An Animated Guide to Google’s Biggest 2016 Algorithm Updates ‘ – HubSpot

Amanda Zantal-Wiener says, “Sometimes, it seems like keeping up with a search engine’s algorithm is like learning a new language. Only, it’s a language that keeps updating over time and changing with things like technological advances, evolving topic interests, and constant improvements to user experience. And often, it seems like those changes are quiet — like there’s no way to find out about them unless you, say, subscribe to a blog that keeps you in the loop.While many marketers make the time to do that — which is great — there are days, weeks, and... (Read More ...)

‘Google says no algorithm changes in new deal to demote pirated content in UK search results’ – Search Engine Land

Marcus Miller says, “The UK Intellectual Property Office has announced what they call a “landmark agreement” between Google and Microsoft Bing for “reducing the visibility of infringing content” in the UK search results by June 1, 2017. But Google tells Search Engine Land that they are “changing nothing today as a result of the announcement/code of conduct.”Google already has a Pirate algorithm that is in place to deal with DMCA complaints and other forms of pirated content in the search results. So when we heard this announcement, we asked Google if they are changing this algorithm... (Read More ...)

‘Unconfirmed Google algorithm update may be better at discounting links and spam’ – Search Engine Land

Barry Schwartz says, “Google may have made some tweaks to their algorithms this week on how they target link spam and other forms of spam. Google would not confirm or deny there was an algorithm change, but based on the signals I am tracking, there appears to have been an algorithm update that has hit those who undergo more aggressive link building.The update seems to have happened around February 1, 2017. It may have been a tweak to how Google Penguin detects and discounts spammy links, or it may be a totally new algorithm — we are unsure. But many of the folks within the “black hat”... (Read More ...)

‘8 Interesting Things You Probably Didn’t Know About Google’s Algorithm’ – HubSpot

Sophia Bernazzani says, “It’s not often that you see the word “fun” and “algorithm” in the same sentence. (Okay, fine. Maybe you do, if you’re a marketing nerd like I am.) But think about this: Google has really been around for over two decades. With a history like that, there’s got to be at least some compelling trivia, right?Believe it or not, algorithms are really cool. I mean, they get us our search results, after all.But how does Google’s algorithm work? And how has it evolved over the course of so many years?We thought you might ask that, so we put together... (Read More ...)

‘Study shows Google’s Possum update changed 64% of local SERPs’ – Search Engine Land

Joy Hawkins says, “In the local SEO community, Google’s recent Possum update was a very big deal.To those of us who regularly track the search results for local businesses, it was obvious there were massive changes on September 1. The SEO community as a whole has been relatively quiet about this huge update, and I believe this is because this update primarily impacted the Local/Maps search results and not organic.SERP trackers like MozCast and Algoroo do a fabulous job of tracking changes in the search results, but this algorithm update didn’t seem to make any massive impact in... (Read More ...)

‘3 things to do after a major Google algorithm update’ – Search Engine Land

Ryan Shelley says, “The only constant in the world of SEO is change. In fact, Google is reported to change its search algorithm around 500 to 600 times each year.  While most of these updates are small and often aren’t even picked up by users and SEO, every once in a while, Google releases major updates.Over the past two years alone, we’ve seen about nine major updates to the algorithm. The two most recent, “Possum” (released on September 1, 2016) and Penguin 4.0 (released on September 23, 2016) caused a lot of stir in the SEO community.Over my years in the SEO community,... (Read More ...)

‘Google updates Penguin, says it now runs in real time within the core search algorithm’ – Search Engine Land

Jordan Kasteler says, “After a nearly two year wait, Google’s Penguin algorithm has finally been updated again. It’s the fourth major release, making this Penguin 4.0. It’s also the last release of this type, as Google nowsays Penguin is a real-time signal processed within its core search algorithm.Penguin goes real-timePenguin is a filter designed to capture sites that are spamming Google’s search results in ways that Google’s regular spamming systems might not detect. Introduced in 2012, it has operated on a periodic basis.In other words, the Penguin filter would run and... (Read More ...)

‘Penguin 4.0: Was It Worth the Wait?’ – MOZ

Joe Robison says, “For almost two years (707 days, to be precise), one question has dominated the SEO conversation: “When will Google update Penguin?” Today, we finally have the answer. Google announced that a Penguin update is rolling out and that Penguin is now operating in real-time.In a normal month, a temperature of 82°F would be slightly interesting, but it’s hardly what many people were expecting, and September 2016 has been anything but a normal month. It takes time to refresh the entire index, though, so it’s likely Penguin volatility will continue for a few days.... (Read More ...)

‘Hit With a Google Penalty? Here’s How to Quickly Diagnose & Fix Your Issues’ – HubSpot

Andrea Francis says, “Every marketer has a story about getting penalised by Google. Evidence suggests that though many websites have been penalised (not just by the big updates, but also by one of the thousands of tiny little manual Google updates), the average marketer or webmaster hasn’t noticed. According to Kissmetrics, only 5% of penalised websites are submitting a reconsideration request every month to recover their rankings.Since we are all reliant on search engines for traffic, we have to stay in the know about the latest updates — and make changes if we’re affected. Not... (Read More ...)

‘How Google defines ‘quality content’’ – ‘Econsultancy’ Blog

Jack Simpson says, “Google is increasingly valuing ‘quality content’ when it comes to search rankings, according to a new report.This isn’t exactly news to most marketers, but the way in which Google determines quality is evolving.According to the study, positive signals such as the amount of time spent on a page are having an increasingly significant impact on rankings. This means it’s more important than ever to keep the reader engaged.With that in mind, I’m going to use this post to try and explain how you can achieve ‘quality content’ on your site based on some of the... (Read More ...)

‘How Small Changes To Google Search Can Punch Your Web Traffic In The Face’ – ‘ReadWrite’

Gregory Ferenstein says, “When it comes to optimizing traffic to your website, plenty of reports would have you believe that social media is the only field worth plowing. But a new Adobe study shows that Google searches remain a dominant force—so much so, that even small tweaks to its algorithm can cause immediate and significant changes in Web traffic.The company has a history of intentionally punishing or rewarding websites, based on whether they align with its vision or not. Most recently, it decided to lower rankings for websites that weren’t mobile-optimized, such as those displaying... (Read More ...)

‘A year in Google algorithm updates’ – ‘Econsultancy’ Blog

Graham Charlton says, “Google algorithm updates are a fact of life for brands and search specialists. With so many Google updates over the course of a year, we have a periodic collective outburst of stress around these changes.However, the effects of these changes are generally much more subtle and are not the cataclysmic events some fear.Google’s mobile-friendly update was one such example.There was talk of ‘mobilegeddon’ (and yes, we used that term) but the reality was that Google was simply implementing changes to its algorithm that it had talked about and hinted... (Read More ...)