MOZ has published the latest episode of the Whiteboard Friday video ‘What Is Google Clamping Down On? Spring 2024 Updates’ featuring Tom Capper. Capper says, “Happy Friday, Moz fans. Today, I want to talk to you about the spring 2024 Google updates and, what I think Google might have been trying to achieve with these updates and also what they say that they’re achieving, which can be slightly different. So, back on March 5, Google announced two updates — a core update and what they’re calling a spam update. Now, obviously, I should mention, I should caveat, Google... [...]
Archive for the 'Google News' Category
Ahrefs has published a new video ‘Can We Beat the Stock Market Using Google This Way’. The Ahrefs team says, “In this thought experiment we see if a company’s Google traffic could actually guide us to better stock picks than traditional investment strategies. We built a unique portfolio from the top 100 websites with the most Google traffic and compare its performance against the giants of the investment world. Watch to find out more.” Ahrefs [...]
GA4, Google’s latest analytics iteration, revolutionizes SEO insights by providing enhanced tracking capabilities and deeper data granularity, empowering marketers to optimize strategies with precision and agility. Its advanced features, including predictive metrics and AI-driven insights, pave the way for proactive SEO tactics, ensuring sustained visibility and growth in the digital landscape. Orbit Media Studios has published a new video ‘GA4 for SEO: 5 Reports for Organic Traffic and Lead Generation’ featuring Andy Crestodina. This video covers: How to track changes to topline... [...]
Improving Google rankings requires a strategic blend of high-quality content creation, meticulous keyword optimization, and a strong backlink profile, ensuring your website earns trust and authority in the eyes of search algorithms. Consistent monitoring, adaptation to algorithm updates, and user-centric design further fortify your position atop search results, fostering sustainable online visibility and organic traffic growth. Orbit Media Studios founder Andy Crestodina has published an article featuring seven steps to improve your Google rankings. He says, “If you use data to find a page... [...]
A well-crafted landing page is the digital handshake of your brand, inviting visitors to explore and engage. It’s the pivotal moment where curiosity meets conversion, shaping the trajectory of user experience and business success. Orbit Media Studios has published a new video ‘How to measure landing page success with GA4 explorations’ featuring Andy Crestodina. This video covers: How to set up a GA4 exploration Selecting your Dimensions (Landing page + query string, Session medium, Device category) Selecting your Metrics (Sessions, Session conversion rates) Building the report... [...]
This is a reminder for the SEJ webinar to be held on May 1, 2024. The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Search Engine Journal is hosting a webinar ‘Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies’ on Wednesday, May 1, 2024, at 2.00 pm ET. The SEJ team says, “Join experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome’s upcoming phase-out, and how you can navigate the challenges of a... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘Is Google laying the smackdown on affiliate marketing?’. The SERP’s Up team says, “How has the affiliate marketing space shifted from an SEO point of view? Wix’s Mordy Oberstein and Crystal Carter look into the future of affiliate marketing, from profitability to new obstacles ahead. SEO legend Glenn Gabe helps you understand how the SEO landscape for affiliate marketers has changed, and how affiliate marketers can adapt to the new Google UX and content quality standards. Plus, Crystal and Mordy investigate... [...]
This is a reminder for the Wix webinar to be held on April 30, 2024. An SEO audit scrutinizes website elements, unveiling areas for optimization. It’s a strategic roadmap to enhance online visibility and ranking prowess. Wix is hosting a webinar ‘Live SEO Audit with SEJ: AI assisted content’ on Tuesday, April 30, 2024, at 1.00 pm ET. The Wix team says, “Our panel of SEO and content experts will be live auditing sites in this session. Submit your site on sign-up for the chance to receive invaluable feedback. In addition to live auditing, this webinar will... [...]
Orbit Media Studios has published a new video ‘Google vs. AI: The Guacamole Test Side-by-Side Showdown’ featuring Andy Crestodina. The Orbit Medi team says, “Imagine your eating nachos. And you want some guacamole …but you don’t have a recipe. What do you do next? Search Google? Prompt an AI? These two options are wildly different experiences. We’ll put traditional search methods to the test against modern AI applications in a real-world scenario: finding a simple guacamole recipe. Witness a head-to-head showdown between using a browser with Google and an AI app. This video... [...]
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. Digital Marketing Depot is hosting a webinar ‘Surviving and Thriving in the New Google’ on Tuesday, May 14, 2024, at 1.00 pm EDT. The DMD team says, “Join us for an insightful webinar as we delve into the seismic shifts brought about by Google’s March 2024 updates and explore strategies to not just survive but thrive in this dynamic digital landscape. In this session, we’ll dissect the implications of the latest... [...]