Influencer marketing has brought a new channel for businesses to promote their products and services keeping their budget under control. But it has become a challenge to find out the right influencers online. Entrepreneur magazine contributor Lee Scarratt has shared five ways to help you spot fake influencers. Scarratt says, “The simplest way to spot a fake influencer is to go into their follower list and glance at the accounts. Look out for profiles without an image as their display photo, few to no followers and/or following, no posts and also private accounts. Another marker... [...]

To achieve higher rankings in Google search results you need to create great content, select right keywords and study the latest algorithm changes of the search engine. Ahrefs contributor Sam Oh has published a new YouTube video ‘How to Rank on the First Page of Google’ to help you improve your search rankings. Ahrefs team says, “Only 0.78% of Google searchers click page 2 results. In this video, you’ll learn how to get off page 2 – 10 and into page 1 of Google results. We have a new video for you today.Here’s what you’ll learn:5 steps... [...]

eMarketer team has published a new podcast episode ‘The Significance of Google’s New Look’.in this episode eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin talk about Google’s redesigned search results page. They then discuss consumer skepticism about corporate social responsibility, the latest on the French digital tax and what the most important area of ad campaign innovation will be. The Significance of Google’s New LookeMarketer [...]

Publishers, such as IM NewsWatch and other website operators, use Google’s “nofollow” link attribute while linking to a page but they don’t want to imply any type of endorsement, including passing along ranking credit to another page.Google introduced this attribute a decade ago. The company is going to make changes to it in the next month. State of Digital contributor Jodie Harris has published an in-depth article highlighting Google’s new rule on digital marketing and PR.Harris says, “Any link builder who has worked on a digital PR campaign will... [...]

To create long lasting impact on your customer’s minds and influence them your visual content must be well-optimized. Image optimization process can help you to get more traffic to your sites. PPC Hero contributor Alaina Thompson has shared a video ‘Images Are Going To Infiltrate Google Search’ describing the future of images in SEO.Thompson says, “Do you ever want to compare notes on the PPC media industry with people outside of your company? Do you ever want to hear what other paid media experts are concerned about, excited for, or planning to test?Our... [...]

Rank Ranger team has published a new podcast episode titled’How Accurate are Google’s Results?’ featuring Jenny Halasz. Talking about this episode, Mordy Oberstein says, “The wonderfully wonderful Jenny Halasz chats it up about Google’s ability to offer nuanced results on the SERP:Is Google living up to the hype? Does it consistently offer clear and nuanced results?How’s that whole BERT thing working out at this point?Where are the gaps in Google’s interpretation skills and what does that mean for your site?Plus, we breakdown how Google uses its... [...]

Search Engine Journal contributor Christine Zirnheld has published a new podcast episode ‘Google’s Desktop Search Results Get a New Look & This Week’s Digital Marketing News’ highlighting the changes in Google’s desktop search result page and more. Zirnheld says, “Tune in to this week’s episode of Marketing O’Clock to hear Jess Budde, Greg Finn, and Christine “Shep” Zirnheld deliver the latest digital marketing news.Google shakes things up on desktop SERPsJess tells you about Google’s desktop facelift, featuring more favicons and less-prominent... [...]

Google has simplified the product search by identifying popular products from stores across the web and bringing them together in a new section on Search. Practical Ecommerce contributor Jill Kocher Brown has shared some useful tips to get your products included in Google’s Popular Products listing. Brown says, “Facing declining product searches thanks to marketplaces such as Amazon and Walmart, Google amped up its ecommerce search game last week with a new organic search feature: popular products.Year ago Google replaced its original attempt at organic online shopping,... [...]

BERT (Bidirectional Encoder Representations from Transformers)  is a Natural Language Processing (NLP) model that helps Google understand language better in order to serve more relevant results. BERT will play a significant role in improving conversational search. According to Search Engine Land, Google’s BERT will impact 10% of searches. It may affect your brand’s organic visibility and traffic.Rank Ranger team has published a new podcast episode ‘BERT & SEO – Getting The Story Straight’ featuring Dawn Anderson.Rank Ranger team says, “Big... [...]

The Google Analytics platform enables you to measure your advertising ROI and track your Flash, video, and social networking sites and applications. SEMrush contributor Phil Pearce has published the ‘Beginner’s Definitive Guide to Google Analytics’ to help you improve your marketing with Google Analytics.Pearce says, “Google Analytics is one of the many tools that Google provides to help people understand what visitors are doing on their website. The tool allows you to track and analyze critical data on your site and site visitors. It is one of the most popular... [...]