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Thursday, January 21, 2021

Archive for the 'Google News' Category

Everything You Need to Know about Google’s FAQ Rich Snippets

Google’s FAQ rich snippets feature questions covered on the linked page. These snippets help your target audience learn what your website pages consist of. Content Marketing Institute’s Ann smarty has published an article highlighting the features of Google’s FAQ rich snippets. She says, “Like any other Google-supported rich snippet, a structured markup, i.e., FAQPage schema, enables FAQ snippets. The two required properties for the rich snippet to work are: Main entity: Question acceptedAnswer: Answer A standalone WordPress plugin – FAQPage schema plugin – makes it... [...]

Four Ways to Optimize Offline Conversion Tracking

Google offline conversion tracking allows businesses to import conversions that are tracked in any other system into Google Ads It enables the advertisers to understand the quality of their leads according to the volume of sales generated. PPC Hero contributor Margaret Hoffman has shared four ways to help you optimize offline conversion tracking. She says, “Offline conversion tracking is a dream for B2B advertisers. It lets you take a whole chunk of data your automated bidding strategies were previously missing out on and optimize toward it. But if you’ve set up offline conversion tracking,... [...]

Google Launches New Google Analytics

Google has announced the launch of a new version of the Google Analytics platform. According to Google, it will offer smarter insights to improve your marketing decisions and get better ROI and provide a more complete understanding of how customers interact with your business. Google’s Vidhya Srinivasan says, “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds on the foundation of the App + Web property we introduced in beta last year. It has machine learning at its core to automatically surface... [...]

SEL on Eight Major Google Algorithm Updates

Search Engine Land has published a comprehensive article explaining the major eight Google algorithm updates. The SEL team says, “In this post, we will be counting down eight of the most critical search algorithm changes. We will look into why these updates were introduced, how they work and what adjustments we had to make to our SEO strategies in response. But before we start, let’s see if you’ve ever been impacted by an algorithm update. All you need to do is launch Rank Tracker, sync it with your Google Analytics account and switch to Organic Traffic. Just hover your mouse over... [...]

Google Announces New Improvements to Attribution in Google Ads

Google’s John Chen has announced new improvements to the attribution in Google ads. He has also announced that data-driven attribution is now available to more advertisers. He says, “Today, we’re announcing improvements to Attribution in Google Ads including coverage for YouTube ads and a significant expansion in the availability of data-driven attribution. We’re also sharing updates to our lift measurement solutions including a new way to measure incremental conversions and an accelerated time frame so you get results even faster. Measure more of your Google media Attribution... [...]

‘Rank #1 In 2021’ Webinar, October 14

Ignite Visibility is hosting a webinar ‘Rank #1 In 2021’ on Wednesday, October 14 at 11.00 am PT. Key speakers of this webinar include John Lincoln CEO, Author & Industry Speaker, Fernando Angulo Head of Communications, SEMRush, and Jen Cornwell, SEO Digital Strategist. You will learn the following from the webinar: Get your foundation right for Core Web Vitals, the new Google ranking factor. Understand the key user metrics that will determine the success of your SEO efforts. Find out the CRO opportunities that can drive perpetual growth for your organization. Learn groundbreaking... [...]

‘Rank #1 In 2021’ Webinar, October 14

Ignite Visibility is hosting a webinar ‘Rank #1 In 2021’ on Wednesday, October 14 at 11.00 am PT. Key speakers of this webinar include John Lincoln CEO, Author & Industry Speaker, Fernando Angulo Head of Communications, SEMRush, and Jen Cornwell, SEO Digital Strategist. You will learn the following from the webinar: Get your foundation right for Core Web Vitals, the new Google ranking factor. Understand the key user metrics that will determine the success of your SEO efforts. Find out the CRO opportunities that can drive perpetual growth for your organization. Learn groundbreaking... [...]

Everything You Want to Know about Chrome 86

Google has just updated its Chrome web browser. How-To Geek’s Joe Fedewa has published an article highlighting the key features of Chrome 86. He says, “Chrome 86 is another solid upgrade from Google. Besides the usual under-the-hood improvements, Google Chrome 86 helps you quickly change vulnerable passwords and protects you from websites wasting your CPU resources (and battery power) in the background. Google released Chrome 86 on October 6, 2020. Chrome will automatically install the update or ask you to install it. If you don’t want to wait, you can check for and install the update by... [...]

Your Guide to Creating a Custom Report in Google Analytics

Maddy Osman of WordPress has shared an article on creating a custom report in Google Analytics. The article covers the following: What are custom reports in Google Analytics? How to create a custom report in Google Analytics Final thoughts: custom reports in Google Analytics Osman says, “Google Analytics is an essential integration for any website. The sooner you install the JavaScript tracking code, the sooner you’ll have access to interesting data insights about your visitors and how they use your website. Though Google Analytics offers many useful reports for analyzing data... [...]

How To Check Content Performance Metrics On Google Analytics [Podcast]

Koozai has published a new podcast episode ‘How To Check Content Performance Metrics On Google Analytics’. Stacey Parsons says, “Hi, I’m Stacey, Content Marketing Executive at Koozai. And today I’m going to show you how you can quickly check your content’s performance metrics using Google Analytics. So the first thing you want to do is log into your Google Analytics account and make sure that the correct account is selected in the top left hand corner. Usually this will either be the main account over site or website data. Then you need to navigate to behavior, site content... [...]