MOZ contributor John Iwuozor has published an article on adjusting content strategy for Google’s AI mode. He says, “No matter how well you engineer your content for AI systems, you can’t optimize your way into authority without broader brand recognition. According to Google’s AI Mode patent, the system evaluates search behavior alongside a wider range of signals in its ecosystem. This includes brand presence across YouTube, Gmail, Chrome, Maps, and anywhere a user might engage with your brand. The old SEO logic followed a simple path: create content, get traffic, and build brand. That... [...]

In 2025, influencer marketing is shifting towards authenticity and niche creators who build genuine communities. Brands are investing more in long-term partnerships and measurable ROI to drive trust and engagement. The latest MarketingSherpa podcast is titled ‘Influencer Marketing: Focus on one thing’. Daniel Burstein says, “As an entrepreneur, as a marketer, the world is conspiring to grab your attention and distract you. For example, when I started in this career, there were really only a few channels you could go to. Newspaper. TV. Radio. Direct. Maybe outdoors. Now, that number... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘ AI features in Search & your site, Search Console, SEO community insights’. The GSC team says, “In this episode, we dive into the latest updates on AI features in Google Search, exploring how your site can be eligible to be shown. We’ll discuss the new documentation and what it can mean for your SEO. We also cover Search Console updates, including recommendations for some Core Web Vitals. Learn how to identify and address issues that affect user experience and... [...]

Google Ads tracking helps businesses measure the performance of their ads by monitoring clicks, conversions, and user actions. Accurate tracking ensures ad spend drives real results and meaningful insights. Search Engine Journal contributor Ameet Khabra has published an article featuring seven common Google Ads tracking issues. She says, “Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can confidently say it’s the single most important factor affecting... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘AI features in Search & your site, Search Console, SEO community insights’. The GSC team says, “Welcome to Google Search News! In this episode, we dive into the latest updates on AI features in Google Search, exploring how your site can be eligible to be shown. We’ll discuss the new documentation and what it can mean for your SEO. We also cover Search Console updates, including recommendations for some Core Web Vitals. Learn how to identify and address issues that... [...]

AI search optimization tailors your content and site structure to align with how AI-driven search engines deliver answers. It ensures your brand stays visible in conversational, intent-based search results. The latest ‘Exposure Ninja’ video is titled ‘What is AI Search Optimisation (and How To Do It)’. This video covers the following: The hidden mechanics behind how AI tools select which brands to recommend The three-pillar framework that’s driving 100-300% increases in AI mentions within three months Why AI tools “overwhelmingly reference list... [...]

Google’s AI Mode is an advanced feature that integrates generative AI into search, offering smarter, context-aware responses and summaries directly within results. It transforms search into a more interactive, assistant-like experience. The latest ‘Exposure Ninja’ video is titled ‘How To Rank in Google’s AI Mode’. This video covers the following: Why branded web mentions are the strongest correlation factor for AI search visibility (backed by new Ahrefs data) How AI tools form brand associations through “embeddings” and learned patterns The... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Demystifying SEO for developers’. The GSC team says, “Developers often have misconceptions about SEO. In this episode of Search Off the Record, John Mueller and Martin Splitt clarify what matters and what doesn’t. They cover areas including: Optimizing themes for SEO, The indexing API, and common HTML mistakes. This podcast delivers essential knowledge for developers to enhance their SEO strategies and avoid common pitfalls.”  [...]

EMARKETER expert Emmy Liederman has published an article stating that the influencer marketing will surpass $13 billion by 2027. She says, “US brands will spend $13.7 billion on influencer marketing by 2027, up from $10.5 billion this year, according to a March EMARKETER forecast. Beyond the chart: 54.7% of US brand marketers and agencies say proven higher ROI compared with other channels would be the top factor that would warrant an increased creator marketing budget, per a February survey by EMARKETER and Spotter. Marketers use influencer marketing to support business goals throughout... [...]

Google’s “AI Mode” leverages advanced machine learning to personalize search results, ads, and user interactions across its ecosystem. It enhances efficiency by predicting user intent and automating tasks for a smarter, faster digital experience. The latest ‘Exposure Ninja’ video is titled ‘Google’s “AI Mode” — A First Look (and How It Works)’. This video covers the following: The hidden mechanics behind AI Mode’s “query fan out technique” — how it breaks complex questions into multiple sub-queries... [...]