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Wednesday, November 30, 2022

Archive for the 'Google News' Category

Seven Benefits of Influencer Marketing

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. HubSpot contributor Flori Needle has published an article featuring seven benefits of influencer marketing. She says, “This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert. 1. Influencer marketing has high ROI. 1 in 4 marketers that currently leverage influencer marketing report that it offers... [...]

Is Bounce Rate A Google Ranking Factor? [Answered]

As part of Search Engine Journal’s article series explaining various Google Ranking factors, Kayle Larkin has published an article explaining whether bounce rate is a Google Ranking Factor. She says, “In “How Search Works,” Google says, “…we use aggregated and anonymized interaction data to assess whether search results are relevant to queries.” Screenshot from Google Search, June 2022 The vague wording here has led to many assumptions about what “interaction data” Google uses to inform its machine learning systems.” Is Bounce Rate... [...]

Here’s What Google Classifies as Helpful Content [Video]

Google’s helpful content update helps reward content that gives users a satisfying experience. It is a site-wide signal that can hurt the visibility of all content if too many articles are deemed unhelpful. Neil Patel has published a new video ‘Here’s What Google Classifies as Helpful Content’ explaining how you can create content that Google indexes. He says, “By now you know about Google’s helpful content update. It’s all about how Google wants you to create content for humans and not search engines which makes sense because no one wants to read content... [...]

Reminder- How Marketing Leaders Can Leverage Influencer Marketing to Prove Impact, November 15 [Webinar]

This is a reminder for CreatorIQ webinar to be held on November 15, 2022.  CreatorIQ is hosting a webinar ‘How Marketing Leaders Can Leverage Influencer Marketing to Prove Impact’ on Tuesday, November 15, 2022, at 1.00 pm EST. The eMarketer team says, “Join CreatorIQ on November 15th for an interactive webinar on the challenges and opportunities of unified measurement in influencer marketing. We’ll be joined by guests Casey DePalma, Senior Director, External Communications and Engagement at Unilever North America, along with Jessica Liu, Senior Analyst at Forrester... [...]

How Marketing Leaders Can Leverage Influencer Marketing to Prove Impact, November 15 [Webinar]

CreatorIQ is hosting a webinar ‘How Marketing Leaders Can Leverage Influencer Marketing to Prove Impact’ on Tuesday, November 15, 2022, at 1.00 pm EST. The eMarketer team says, “Join CreatorIQ on November 15th for an interactive webinar on the challenges and opportunities of unified measurement in influencer marketing. We’ll be joined by guests Casey DePalma, Senior Director, External Communications and Engagement at Unilever North America, along with Jessica Liu, Senior Analyst at Forrester Research. The webinar will open with a presentation from Forrester, sharing proprietary... [...]

Are Internal Links a Ranking Factor? [Answered]

Search Engine Journal contributor Kristi Hines has published an article explaining whether internal links are a Google ranking factor. She says, “Google’s documentation about how search works and its starter guide on how site owners can help Google understand their content explain internal links’ importance. You can also find advice on Twitter and YouTube from Google representatives about optimizing internal links to help Google determine the most critical pages on your website. Internal links are a part of the ranking factors that help determine where your webpages will rank... [...]

What Google’s Quick Read Test Tells Us About the Future of SEO [Video]

Google is testing a new label in the search results to tell searchers what is a quick read or a page that takes less than five minutes to read. Neil Patel has published a new video ‘What Google’s Quick Read Test Tells Us About the Future of SEO’ talking about the future of SEO. He says, “What Google’s Quick Read tells us about the future of SEO. If you haven’t seen yet, Google’s running an experiment called Quick Read. It is where they let you know in the search results if something is fast read or not. It looks something like this. It’s actually... [...]

Five SEO Mistakes You Should Avoid

Google’s helpful content update aims to better reward content where visitors feel they’ve had a satisfying experience. This update requires quality content and a strong SEO strategy too. MarketingProfs contributor James De Roche has published an article featuring five SEO mistakes that should be avoided to meet the helpful content update guidelines. He says, “Here’s what the traps are—and what to do instead. 1. Longer content isn’t always better content Since the “skyscraper technique” has become the norm, marketers have become increasingly... [...]

Beginner’s Guide to Google Analytics 4 [Guide]

Exposure Ninja has published ‘Beginner’s Guide to Google Analytics 4’ explaining the new Google Analytics version. This guide covers the following: What is Google Analytics 4? Should I switch to Google Analytics 4? What’s Changed – Universal Analytics Vs. Google Analytics 4 How to set up Google Analytics 4 Views and Data Streams Google Analytics 4 Dashboard Overview Reports Snapshot Real-Time Overview report Life Cycle reports Acquisition reports Engagement Reports Monetisation Reports Retention Report Demographic Reports Tech Reports Library Building Comparisons Event... [...]

Are Nofollow Links a Google Ranking Factor? [Answered]

In its series explaining various Google Ranking factors, Search Engine Journal contributor Kayle Larkin has published an article explaining whether Nofollow links are a Google Ranking Factor. She says, “At face value, the average website user cannot tell whether a link is Nofollow or Dofollow. You can copy or click on a Nofollow link just the same as they do any other link on the web. Behind the scenes, however, there is quite a big difference. Google considers Dofollow links a vote of confidence and trust for the information shared on that webpage. These are ranking factors. Nofollow links... [...]