Most marketers focus solely on bulk of content but the content that features using chatbots and messaging also matters.Content Marketing Institute columnist Chris Frascella has shared an article to guide marketers learn how to use conversational content.Frascella says, “Marketing automation software provider HubSpot recently released functionality to make it easier to repurpose content for chat or messaging. That means a lot of marketing teams and agencies are going to be fumbling with how to make use of chat and messaging as a content marketing channel.Last year, Forrester wrote an... [...]