Conversational content writing makes you more approachable and accessible. Content Marketing Institute contributor Darek Black has published an article featuring 12 tips for creating conversational content. He says, “Use them as appropriate and ignore them when not. 1. Pose engaging questions How do you describe the color of your eyes? I’ll give you a second. Most likely, you paused to reflect, then snatched an image of your irises to arrive at your answer. In a split second, you visualized your response. I grabbed your attention just by asking a simple question that you saw long after... [...]

Conversational content aims at writing and addressing the needs in words customers actually use. Content Marketing Institute contributor Darek Black has published an article featuring 12 tips for creating conversational content. He says, “As Donald M. Murray once said, “Effective writing should be conversational.” Please remember that what follows are tips, not rules. Use them as appropriate and ignore them when not. 1. Pose engaging questions How do you describe the color of your eyes? I’ll give you a second. Most likely, you paused to reflect, then snatched an image of your irises... [...]