Entrepreneur magazine contributor Jasminder Singh Gulati has shared four tips to build a formidable brand online. Gulati says, “With an online presence, your business can gain customers online and reach prospective ones both locally and internationally. Your business can build a brand name for itself with the help of an established online identity. Utilizing digital marketing methods such as search engine optimization (SEO) for the brand website, helps customers reach and interact with your business easily. While a social media presence can bring added value to the online brand personality... [...]
Archive for the 'Branding Tips' Category
Making people know about your brand and the products and services you offers is crucial to developing a successful business. This is a process where observing other can help you boost your efforts. HubSpot columnist Lisa Toner has shared eight examples of how various companies promote their brand. Toner says, “Brand Awareness is the level of familiarity that consumers have with a particular brand — its name, characteristics, logo, and anything else that might be strongly associated with it, as well as its goods and services. It’s especially important during a brand’s earliest... [...]