Making people know about your brand and the products and services you offers is crucial to developing a successful business. This is a process where observing other can help you boost your efforts.

HubSpot columnist Lisa Toner has shared eight examples of how various companies promote their brand.

Toner says, “Brand Awareness is the level of familiarity that consumers have with a particular brand — its name, characteristics, logo, and anything else that might be strongly associated with it, as well as its goods and services. It’s especially important during a brand’s earliest days of formation and growth, as it can indicate and predict market share and differentiation from competitors.

How to Build Brand Awareness: 8 Examples

1) Uniqlo

Uniqlo is a Japanese company that ensures it provides casual clothes for all kinds of people.


Idea: Partner with Other Brands

Uniqlo sponsors free admission to New York’s Museum of Modern Art every Friday from 4 PM – 8 PM. That gets its name in front of a brand new audience that it may never otherwise have reached before, and generates positive word of mouth from people who get to enjoy the museum compliments of the clothing company”.

8 Proven Ways to Grow Brand Awareness — Fast


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