Entrepreneur magazine contributor Jasminder Singh Gulati has shared four tips to build a formidable brand online.

Gulati says, “With an online presence, your business can gain customers online and reach prospective ones both locally and internationally. Your business can build a brand name for itself with the help of an established online identity. Utilizing digital marketing methods such as search engine optimization (SEO) for the brand website, helps customers reach and interact with your business easily. While a social media presence can bring added value to the online brand personality and promote brand products, a website is your business’s branded destination. This is reflected in its design, user interface, and messaging. With plenty of free as well as paid options available, building a website and a website marketing strategy is extremely easy.

To target prospective consumers, build a user base and increase sales, here are a few points to keep in mind so that your business can have an edge over the competition


It always helps to have a digital marketing planning in place, to ensure an easy execution”.

Building a Formidable Brand Online


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