Inbound marketers do a lot of work to create buying interest. According to new data from Calendly, 69% said that getting leads to actually schedule a meeting and talk to sales is the hardest part of their job. Adweek is hosting a webinar ‘AI’s Impact on Inbound Marketing: Key Trends for 2024’ on Wednesday, November 1, 2023, at 12.00 pm EDT. The Adweek team says, “Uncover the trends that will disrupt B2B marketing in 2024, and how to turn them into a competitive advantage, with Calendly CMO Jessica Gilmartin and head of revenue marketing Brian Mitchell. You’ll find out: How... [...]
Archive for the 'AI for Marketing' Category
Content Marketing Institute has published a new video ‘Will Marketers See Better Days Ahead?’. The CMI team says, “New marketplace data indicates that business growth and ad spending are starting to heat up. Can marketers expect favorable conditions to continue through the end of the year? Robert Rose explains why he’s feeling (cautiously) optimistic. ” [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=4x6ahdFqDmI’] Content Marketing Institute [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Using AI to Simplify Content Marketing Workflows’ featuring Mike Kaput. The SME team says, “Want to simplify your content creation process? Wondering how AI tools can help? Discover how to use AI tools to enhance your content marketing workflows.” [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=9clw-sHTGps’] Social Media Examiner [...]
Content Marketing Institute has published a new video ‘What AI Adds to Ads’. The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. A new Reuters article illustrates how AI can help marketers create paid media campaigns at a lower cost and greater scale. But Robert Rose says what the machine-generated ad examples really prove is that human ideas and creativity are irreplaceable, no matter how AI factors into your marketing processes. So what do you think? What’s the best way to use AI in content marketing... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘How marketers can best leverage AI’. The WIX SEO Hub team says, “What role does AI play in modern marketing? Can you leverage AI in your marketing? How do you use AI the ‘right’ way? Wix’s Mordy Oberstien and Crystal Carter are joined by best-selling author and marketing influencer, Kim Garst, to discuss leveraging AI to expand your creativity and knowledge base in marketing. Kim discusses her experience using AI to fill certain skill gaps and shares her preferred chatbox for marketing purposes. Plus, learn all... [...]
Digital Marketing Depot is hosting a webinar ‘AI-Powered Marketing in 2024: A Playbook for Success’ on Tuesday, October 24, 2023, at 1.00 pm EDT. The DMD team says, “It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering, and tighter budgets than their B2C counterparts. However, a recent survey has found that over 50% of B2B marketers have plans to increase their marketing budget over the next year – and they are looking to A.I. to help them succeed. Join MNTN as they walk through how B2B marketers can utilize... [...]
The latest Unicorny podcast episode is titled ‘AI. Everything, Everywhere, All at Once’. The Unicorny team says, “This is a podcast about AI, specifically large language model AI. Before you switch off, I know there is already a lot of content on the Internet about artificial intelligence, particularly large language models. So you might ask yourself ‘why do we need even more?’ Here’s why. Marketers appear to be taking polar approaches when it comes to generative AI. On one side, you’ve got those who are saying AI is the future and will make all marketers redundant.... [...]
Whether you’re part of an AI project today or you want to prepare for what’s coming, this live webinar will equip you with the knowledge and tools your organization needs for an efficient, innovative, and value-centric future with AI. MarketingProfs is hosting a webinar ‘From Overwhelmed to AI-nspired’ on Thursday, September 28, 2023, at 2:00 pm ET. The MarketingProfs team says, “Industry experts Meghan Keaney Anderson (Jasper), Justin Keller (Drift), and Mike Kaput (Marketing Artificial Intelligence Institute) lead a knowledgeable panel of AI practitioners who share... [...]
An AI platform is a technology solution that allows businesses to develop, deploy, integrate, and leverage AI-powered applications. HubSpot contributor Olivia Deng has published an article featuring 19 best AI platforms for marketers and marketing analysts in 2023. She says, “The right AI platforms can help you or your business bridge the gap between cutting-edge algorithms and real-world applications, enabling AI systems to mimic human processes like reasoning, learning, and even social intelligence. Best AI Platforms for Marketers HubSpot AI HubSpot Marketing Hub offers AI tools including... [...]
Conversational AI is a type of artificial intelligence (AI) that enables computers to understand and process human language. It allows humans and computers to communicate through speech or text. HubSpot contributor Zoe Ashbridge has published an article featuring 10 conversational AI for sales. She says, “There are a lot of AI tools crying for our attention right now, so we’ve done some research for you. Here are ten of the best conversational AI tools for sales with notes about pricing, what we like about them, and who they’re best for. Plus, some insights from the sales pros who... [...]