This is a reminder for the MarketingProfs webinar to be held on November 16, 2023.  Bots may not be coming to take your marketing job… but as more businesses realize the benefits of AI, there’s a good chance you’ll be working with AI tools to improve your efforts and results. MarketingProfs is hosting a webinar ‘AI in Marketing: How to Cut Through the Hype and Harness AI’s Potential’ on Thursday, November 16, 2023, at 2:00 pm ET. The MarketingProfs team says, “SurveyMonkey surveyed 400 marketers about how they’re using—or not using—AI now, and... [...]

HubSpot has published the latest episode of ‘My First Million’ podcast episode titled ‘Our 2020 Predictions For OpenAI Came True… Here’s What’s Next’. The HubSpot team says, “Shaan Puri and Sam Parr revisit predictions they’ve made over the last three years to see how they stacked up. Were they wrong? Were they right? Did they miss the biggest opportunities of their lives? Find out.“ HubSpot  [...]

Google Bard is a conversational AI chatbot that uses machine learning (ML), natural language processing (NLP), and generative AI to understand user prompts and provide text responses. Google developed Bard to simulate human conversations. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Beyond Bard: A Conversation With Google’s Yury Pinsky on AI & the Future of SEO’ featuring Yury Pinsky. Loren Baker says, “Hear about the origins and journey to Bard’s unveiling, and discover how the team behind it envisions a collaborative... [...]

AI marketing uses artificial intelligence (AI) to help businesses achieve their marketing goals. AI marketing tools collect data, learn customer behaviors, and analyze this information to create automated decisions.  Neil Patel has published a new video ‘How To Find The Best AI Marketers To Work With’. He says, “In the rapidly evolving landscape of digital marketing, the integration of artificial intelligence (AI) has become not just a trend but a necessity for businesses aiming to stay competitive. As the demand for AI-driven marketing solutions continues to rise, finding... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘Harnessing Generative AI for SEO and Content Success’ featuring Alisa Scharf. The MOZ team says, “So my talk today is about harnessing generative AI for content and SEO success. So AI is here. How do we feel about it? We’re talking to a lot of people at Seer, and people are feeling different ways about it. Some people are feeling really skeptical about it, and they’re really worried that the outputs from generative AI aren’t going to comply with EEAT principles. That’s experience, expertise,... [...]

ChatGPT is a buzzword in the marketing and tech communities. Many marketers and business owners believe that ChatGPT will significantly impact the efficiency and effectiveness of their marketing efforts. HubSpot has published ‘How to Train Your ChatGPT — A Marketer’s Guide‘. Ankit Vora says, “Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs. In this article, we’ll show you how to turn ChatGPT into your personal marketing assistant with: When ChatGPT first came into the spotlight, people asked it to... [...]

This is a reminder for the SEJ webinar to be held on November 8, 2023. Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings. Search Engine Journal is hosting a webinar ‘2023 Survey Review: State Of Marketing Data Standards In The AI Era’ on Wednesday, November 1, 2023, at 2.00 pm ET. The SEJ team says, “Join us and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture... [...]

This is a reminder for the Adweek webinar to be held on November 7, 2023. When it comes to programmatic advertising, consent isn’t just a requirement; it’s the key to unprecedented revenue potential. Programmatic advertising thrives on precision and relevance. Digital Marketing Depot is hosting a webinar ‘Why Consent and Compliance Matter With Programmatic Ads’ on Tuesday, November 7, 2023, at 1.00 pm EDT. The DMD team says, “Join experts to learn best practices to protect and enhance programmatic ad monetization through the lens of user consent. You’ll get insights on how... [...]

Bots may not be coming to take your marketing job… but as more businesses realize the benefits of AI, there’s a good chance you’ll be working with AI tools to improve your efforts and results. MarketingProfs is hosting a webinar ‘AI in Marketing: How to Cut Through the Hype and Harness AI’s Potential’ on Thursday, November 16, 2023, at 2:00 pm ET. The MarketingProfs team says, “SurveyMonkey surveyed 400 marketers about how they’re using—or not using—AI now, and what hopes and concerns they have regarding AI in the future. The results reveal how... [...]

Artificial intelligence (AI) can help marketers improve the customer experience, increase engagement rates, and increase conversion rates. Content Marketing Institute contributor Robert Rose has published an article answering this question ‘Is Speed, Not AI Technology, the Real Enemy in Marketing?’. He says, “Today, you rely more and more on technology – generative AI, content automation, digital asset management, performance tools, etc. – to execute and measure better content efforts. You are now encouraged (warned, really) to get good at technology or else. But what does... [...]