HubSpot contributor Erica Santiago has published an article featuring 10 ChatGPT Alternatives for Marketers She says, “If you’re looking for an economical alternative to ChatGPT, the following free AI alternatives fit you. 1. BardGoogle’s experimental conversational generative AI chatbot uses NLP and machine learning to respond quickly to various inquiries. Bard boats a user-friendly interface and multiple handy features, including the ability to edit previous questions and restart conversations at any point. The chatbot’s other features include the ability to: Generate... [...]
Archive for the 'AI for Marketing' Category
This is a reminder for the SEJ webinar to be held on June 14, 2023. Search Engine Journal is hosting a webinar ‘Enhancing SEO Content Writing With AI: Opportunities & Challenges’ on Wednesday, June 14, 2023, at 2.00 pm ET. The SEJ team says, “AI content generators are here and ready to help you increase your content marketing output – and here’s what you need to know. You’ll discover: The benefits of using AI in content creation. Best practices for creating high-quality, search-optimized content with AI. Top challenges of AI content creation, along with guidance on... [...]
Content Marketing Institute has published a new video ‘Will AI Search End Content Marketing?’ explaining the impact of AI Search on content marketing. The CMI team says, “The content marketing news you need to lead in roughly 5 minutes, from Content Marketing Institute’s Robert Rose. Will Google’s AI-powered plan for presenting search results render content marketing obsolete? While the company’s demo holds interesting implications, Robert Rose sees the writing on the wall and says it’s not the Shakespearean tragedy the media is scripting.” [...]
AI tools are influencing the marketing process in a great way. This integration is improving marketing performance. HubSpot contributor Erin Rodrigue has published an article highlighting the top benefits of AI for marketers. She says, “The HubSpot Blog surveyed 1,300+ professionals to see how they use AI in their day-to-day work and where they see the biggest benefits of this technology. We hope these insights will help you find the best areas to supercharge your marketing with AI. Let’s dive in. 1. 67% of marketers say the biggest benefit of AI is the ability to create content faster. If... [...]
It’s more difficult than ever to get a holistic understanding of consumers. They’re shopping differently. They care about issues much bigger than themselves. Adweek is hosting a webinar ‘How AI Deepens Your Understanding of Human Audiences: A Fresh Approach to Acquisition and Retention’ on Wednesday, June 21, 2023, at 1.00 pm EDT. The Adweek team says, “Learn how to future-proof your brand by using AI to increase efficiencies and drive more effective campaigns from Ericka Podesta McCoy, CMO of Resonate. You’ll find out how AI can tell you: Who your customers are and... [...]
Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio and synthetic data. iPullRank has published a new report titled ‘The State of Generative AI’. The iPullRank team says, “In this report, we provide the data and analysis you need to stay informed on the forthcoming transformation in SEO and content. 20+ pages of AI generation survey data and analysis Insights from industry experts on strategy, implementation, and governance. The history of Natural Language Generation for Content and SEO The... [...]
In the post Integrating AI to Strengthen Content Marketing, we shared useful tips from Search Engine Journal. Here is another useful article from MarTech on harnessing AI in B2B content creation. Stephanie Trovato says, “Why is AI okay sometimes but not others? In my opinion, it’s always okay — when used ethically. It shouldn’t create 100% of your content, but it can be part of your content creation. 1. Data-driven insights for targeted content Imagine having a crystal ball that reveals the preferences and needs of your target audience. AI algorithms can provide just that! You can... [...]
HubSpot has published ‘AI Marketing — The Complete Guide‘ explaining how AI can boost your marketing. Rebecca Riserbato says, “ChatGPT has entered the chat, bringing the resurgence of the conversation around artificial intelligence (AI) and marketing. It seemed like AI marketing as a concept had stalled, but in 2023 it’s more popular than ever, leaving everyone wondering, “How can marketers use AI?” Today, we’re going to answer that question. We’ll cover what AI marketing is, how to use it, examples, pros and cons, and marketing strategies that benefit from AI. Let’s... [...]
Search Engine Journal is hosting a webinar ‘Enhancing SEO Content Writing With AI: Opportunities & Challenges’ on Wednesday, June 14, 2023, at 2.00 pm ET. The SEJ team says, “AI content generators are here and ready to help you increase your content marketing output – and here’s what you need to know. You’ll discover: The benefits of using AI in content creation. Best practices for creating high-quality, search-optimized content with AI. Top challenges of AI content creation, along with guidance on overcoming them.” Enhancing SEO Content Writing With AI: Opportunities... [...]
Listen to the latest episode of ‘Marketing Against The Grain’ podcast titled ‘Use This AI Marketing Strategy To Grow Your Business In 2023’. Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas. Use This AI Marketing... [...]