HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Predicting The Future Of Marketing With AI Copilots’.The HubSpot team says, “Kipp and Kieran dive into some of the innovations that will drive the marketing space in the not-too-distant future. Learn more on how you can rely more on AI copilots, monetize those copilots, and how you can have your own personalization engine. It’s time to picture a world where search engines are no longer the primary source of marketing strategies.”https://www.youtube.com/watch?v=KIE8hmH0fLMHubSpot [...]
Archive for the 'AI for Marketing' Category
Media activation is going through a fundamental transformation in which harnessing the potential of AI is not a choice, but a necessity for optimizing performance. AI-powered data can propel your media programs to new heights, accelerating ROAS and offering a competitive edge—but only if you know the best strategies to use it.Adweek is hosting a webinar ‘How AI Is Transforming Media Activation’ on Tuesday, March 19, 2024, at 1.00 pm EDT.The Adweek team says, “Discover how to stay ahead in the dynamic world of AI-powered media activation from Ericka Podesta McCoy, CMO of Resonate.... [...]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Tools & Strategies You MUST Use To Survive The 2024 AI Revolution’.The HubSpot team says, “What do marketers need to know to best implement AI in the near future? What are the new marketing tools coming out? Kipp and Kieran are joined by Nicholas Holland (Hubspot, GM Marketing Hub) to dive into how AI has grown and how it will evolve further as a tool for marketers. Learn more on how you can utilize the changing technology, fine tune the technology for your marketing needs, and how... [...]
AI copywriting tools use machine learning to generate content, ideas, and suggestions. They can help you create custom content, such as copy or data-driven tips.WordStream contributor Rob Glover has published an article featuring the nine best AI copywriting tools.He says, “These are some of the best AI copywriting tools based on their popularity and from our own experience. We left ChatGPT off this list since it gets a lot of coverage. Plus, we’ve already written about it.Copy.aiCopy.ai is purpose-built to automate sales and marketing functions—and this includes a bucketload of... [...]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ’10 AI Predictions That Will Completely Change Life In 2024′.The HubSpot team says, “Kipp and Kieran dive into 2024 predictions for tech giants, and anticipate the revolutionary Apple Vision Pro. Learn more insights on early adoption, the impact of open source, and the evolving realm of personalized marketing.”https://www.youtube.com/watch?v=jAvTCLwJVPI&t=4sHubSpot [...]
Digital Marketing Depot has published a new white paper titled ‘Composable DXP Buyer’s Guide: Build Future-Ready Digital Experiences’.The DMD team says, “This lean, agile approach to delivering compelling digital customer experiences is ticking the boxes for under-pressure digital marketing teams, delivering the speed, flexibility and scalability advantages organizations need today, while future-proofing them for whatever tomorrow brings.Covered in this white paper:What is a composable DXP and how it worksThe benefits of a composable DXP and how it can solve marketing’s... [...]
AI has significantly advanced email writing capabilities, providing assistance in various aspects such as drafting, editing, and optimizing email content. These AI-powered tools often utilize natural language processing and machine learning algorithms to generate suggestions for improving email clarity, tone, and effectiveness.HubSpot has published a new video ‘How to Write Effective Emails in 2024 with AI’.The HubSpot team says, “Conquer your inbox game with finesse as we dive headfirst into the world of writing captivating emails that will make your recipients stop... [...]
This is a reminder for the MarketingProfs webinar to be held on February 7, 2024.MarketingProfs is hosting a webinar ‘Using AI to Create Better Video Content, Faster’ on Wednesday, Febraury 7, 2024, at 2:00 pm ET.The MarketingProfs team says, “Until now. AI has made a serious impact on the video creation and production world, offering everyone new ways to produce marketing videos faster than ever.In this free session from the AI for Digital Marketers series, Tyler Lessard—marketing leader, trainer, speaker, and author—reveals:AI’s role in video planning, production,... [...]
Artificial intelligence (AI) marketing is the use of AI to gather customer insights and create better content. AI-guided marketing assets are personalized and optimized for the customer journey. This can include chatbots, targeted advertising, and content generation.HubSpot contributor Caroline Forsey has published an article featuring a review of the Artificial Intelligence in 2023.He says, “I remember first testing chatGPT in early January — and being so concerned about it replacing my job that I called up Jasper’s Head of Enterprise Marketing for an interview.From there, things... [...]
The new year has just begun, and the digital marketing landscape continues to evolve rapidly. AI will play a pivotal role in sculpting the future of customer acquisition, but it is still an uncharted realm of strategies and tactics.Digital Marketing Depot is hosting a webinar ‘AI-Forward Marketing: Your Roadmap to Revenue Growth in 2024’ on Tuesday, January 30, 2023, at 1.00 pm EDT.The DMD team says, “Join us for an unmissable webinar designed specifically for digital marketers who drive offline sales and conversions.In this webinar you’ll hear about:AI-Forward Approach... [...]