Latest News
Yahoo Search Marketing to Conduct Yahoo! Summit Series Event
Yahoo Search Marketing is going to conduct the Yahoo! Summit Series Event titled “Search: Thinking Outside the Funnel”. The event will be held on Feb 22. [Read more] [Read more]
U.S Retail Ecommerce Sales Increases 3.3%
The U.S retail ecommerce sales for the fourth quarter of 2005 increased 3.3% to $22.9 billion, according to a report by the Department of Commerce. The fourth quarter 2005 estimates increased 23% compared to the fourth quarter of 2004. [Read more] [Read more]
MSN to Launch ContentAds
MSN is going to launch ContentAds. ContentAds is a contextual advertising program. [Read more] [Read more]
Automakers to Increase Online Ad Spending by 2007
Automakers will increase their online ad spending to $2.7 billion in 2007, according to a study by eMarketer. Online advertisng accounted for 2.5% of their total ad spending in 2005. [Read more] [Read more]
Commtouch Releases Virus and Spam Statistics
Commtouch has released January Virus and Spam Statistics for 2006. Commtouch has found 19 new email-born virus attacks. [Read more] [Read more]
Podbridge Launches Ad Network
Podbridge has launched an ad network. The new service is based on ad-serving technologies and includes the ability to track the number of listens, place ads by demographic and location, rotate multiple ads, and manage campaign budgets. [Read more] [Read more]
Google Extends Date for Print Ad Auction
Google has extended the deadline of print ad auction. The auction that allows AdWords advertisers to bid for ad space in select magazines will now close on February 24th. [Read more] [Read more]
Internet Shoppers Trust Search Results for Guidance
Internet shoppers trust search results for guidance in making their purchase decisions, according to Yahoo! Search Marketing sponsored studies. 70% of auto purchasers, 78% of apparel purchasers and 66% of the wireless purchasers relied on search results for guidance. [Read more] [Read more]
40 Million Americans Surf the Internet for Fun
40 million Americans surfed the internet for fun in December 2005. This is an increase of 15 million compared to last year, according to Pew Internet. [Read more] [Read more]
Local Search to Reach $41.3 billion by 2010
Local Search will reach $41.3 billion by 2010. The annual growth rate will be 6.8% from 2005 to 2010, according to The Kelsey Report. [Read more] [Read more]
AOL Search Generates 6.17% Conversion Rates
AOL Search generated 6.17% conversion rate at business to consumer ecommerce sites. MSN conversion rates were at 6.03%, Yahoo 4.07%, and Google 3.83%, according to the WebSideStory Index. [Read more] [Read more]
61% US Households Use Broadband and 37% Use Dial-up
61% of online households in the US use broadband and 37% use dial-up, according to Ipsos Public Affairs survey. Dial-up will gradually decline and account for less than 20 million online households by 2009 and broadband will reach 65.7 million, according to Yankee Group. [Read more] [Read more]
