Internet Shoppers Trust Search Results for Guidance

Internet shoppers trust search results for guidance in making their purchase decisions, according to Yahoo! Search Marketing sponsored studies. 70% of auto purchasers, 78% of apparel purchasers and 66% of the wireless purchasers relied on search results for guidance.

Internet shoppers trust search results for guidance in making their purchase decisions, according to Yahoo! Search Marketing sponsored studies. 70% of auto purchasers, 78% of apparel purchasers and 66% of the wireless purchasers relied on search results for guidance.

“Yahoo! Search Marketing recently sponsored a number of research studies that provided some enlightening data on the power of Sponsored Search listings to reach prospects–and lead to sales–in a variety of retail categories, as well as those search users in the midst of a major life event. Whether they’re on the trail of a Blazer, blouse or Blackberry, today’s savvy shoppers rely on search engines, and the results they deliver, more than ever to research and finalize purchases”. [source]

Yahoo! worked with Compete to conduct three studies.

To read the full report titled, “Research Demonstrates Value of Search Ads”, click here.