HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Google’s Gemini: Everything You Need To Know In 29 Minutes’. The HubSpot team says, “Google Launches Gemini! Kieran and Kipp discuss the impact of Google’s Gemini AI on the future of search. They highlight three core aspects that stood out to them: a better search experience, the ability to build bespoke web experiences, and the potential for multimodal search. They explore how Gemini will change how we search, transform the search user experience, and redefine the role of the searcher.... [...]

Content Marketing Institute has published a new video ‘Social Media Turmoil Continues | 2024 Content Marketing Predictions’ featuring content marketing predictions for 2024. The AWeber team says, “Changes in the social media landscape will affect content and marketing in strategy, budgets, traffic, and more in 2024. We’ve asked industry thought leaders (including Content Marketing World speakers and Content Marketing Award winners) for their insights and advice on the trends most likely to affect your work in 2024. Here are their thoughts on how turmoil continues to affect the... [...]

Content Marketing Institute contributor Kim Moutsos has published an article featuring top 10 content marketing articles published on the CMI blog. She says, “All these articles include a ton of knowledge you can use right away on emerging topics and evergreen fundamentals. I hope you find them as helpful as other readers did. 1. 5 Essential Elements for a Great Newsletter Author: Jodi Harris Why read this: Remember that ear-splitting BEEP followed by the robotic chant, “This is a test of the Emergency Broadcast System – this is only a test?” That thing shook ’80s kids from even... [...]

HubSpot has published the latest episode of ‘5 Internet Goldmines To Spot The Next $1B Trend’. The HubSpot team says, “Puri (  / shaanvp  ) and Sam Parr (  / thesamparr  ) talk to Steph Smith about the 5 Internet goldmines she uses to spot $1b dollar trends before anyone else. “ https://www.youtube.com/watch?v=G5sLGDKFacc   HubSpot  [...]

HubSpot has published ‘HubSpot Blog’s 2023 Marketing Strategy & Trends Report’. Maxwell Iskiev says, “Discover the trends and winning tactics brands should focus on in 2023, and what will change after 2022 with data from 1,200+ global B2B and B2C marketers. If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. Nearly 80% of marketers say their industry changed more in the past three years than it has in the last five decades. That also means consumer attitudes and preferences are changing just as quickly.... [...]

Search Engine Journal has made available the replay of its webinar ‘Search Evolution 2024: Navigating SEO’s Future Landscape’. Shannon Phelps says, “Key Discussion Topics: The biggest changes to the world of search in the past year, and where they’re leading: 2023 saw some significant shifts in the search landscape. From algorithm updates to user behavior changes, understanding these changes can provide crucial insights into the future of search, helping you adapt your strategies accordingly. The fundamentals to focus on for next year, from the impact of SGE’s evolution... [...]

Content writing is the creation of written material for online platforms like blogs, social media, and websites. It’s important for a number of reasons such as brand awareness, SEO and traffic generation. Search Engine Journal contributor Ron Lieback has published an article featuring seven content writing trends of 2023. He says, “I’ll discuss the confluence of many trends in the content marketing industry, which are rapidly evolving the way we approach everyday writing. 2023 Content Writing Trends 1. The Rise Of AI-Driven Content It’s no secret that brands have leveraged AI... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Effective B2B Email Strategies for the Win’ featuring Matt Treacey. George B. Thomas says, “Calling all nature nerds: If you could never quite make sense of email marketing dynamics, Episode 576 of Marketing Smarts might be just what you need. Its guest is bestselling author Matt Treacey, who used his background in ecology to reframe email marketing in his book Natural Orders. “I actually found a lot of overlap between some of the stuff that I had been studying and working with in ecology and... [...]

Search Engine Journal has published ‘Scalable AI Tools For SEO: A Quick Guide For 2024’. Kristi Hines says, “With any AI tool or online service, it’s important to remember not to share confidential or sensitive information. Humans may review the information you share for quality assurance purposes. Information you share may be included in training data for future models. Some AI platforms allow you to opt out of training data in your user profiles, account settings, developer profiles, AI project settings, chat settings, etc. Because AI tools use information scraped from the... [...]

In SEO, an entity is defined as anything that is specifically definable—a noun, place, thing. Unique and distinguishable are among the characteristics that define a valid entity. Search Engine Journal contributor Dixon James has published an article featuring the importance of entities in SEO. He says, “Working with entities in SEO is the foundation for a future-proof search strategy. They are also important for a future with generative AI and ChatGPT. This article talks about why. It covers: What are entities? What is the Knowledge Graph? A brief history of entities in search: Freebase,... [...]