Google’s search algorithms consider many factors when ranking search results. The weight of each factor depends on the nature of the query. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘How To Create High-Impact Content In A Changing Landscape’ featuring Purna Virji. Loren Baker says, “In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. Learn the ways to revitalize and future-proof your approach to content marketing with Purna Virji, globally recognized... [...]

TypoGram was just released and it appears to be very popular. It’s an AI-based tool that creates content for your blog (or other venues) in seconds from just a seed phrase. ➤ First-To-Market Technology that Manages Any Website Without Any Hard Work by you ➤ Instantly creates 100% Fresh, SEO-optimized content with no third-party dependency ➤ Never again login into multiple AI tools; TypoGram creates content directly into your browser in seconds. ➤ Just give a command to get automated content right in front of you for any offer in any niche ➤ Stop paying huge monthly to expensive... [...]

Content maturity is a framework that can be used to develop content practices. Marketing teams struggle to hit their stride and mature their content strategy and operations. Content Marketing Institute is hosting a webinar ‘Grow Up! How to Increase Your Content Maturity Level and Prove ROI’ on Wednesday, December 13, 2023, at 2.00 pm EST. The CMI team says, “In this presentation, we’ll show you how your healthcare organization can increase the maturity of its content strategy, meet organizational goals and ensure its content marketing program is generating measurable ROI. You’ll... [...]

Education marketing is a marketing strategy that involves analyzing the market, adapting services to the needs of potential clients, and promoting a school’s value proposition. HubSpot has published ‘The Complete Guide to Education Marketing‘. Jenny Romanchuk says, “In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips. Table of Contents What is education marketing? Why education marketing is important? Building an Education Marketing Strategy 4 Tips for Education... [...]

Are you ready to experience the most electrifying webinar of the year? Jamie Ohler is throwing a creative bash (the MockUpEngine Launch Party} that’s going to be over the top – it’s the MockUpEngine Webinar at 10:00 EST. Here’s what Ohler says about the party: 🚀 The Coolest Creative Party: We’re bringing the party vibes to your screen, complete with mind-blowing surprises, jaw-dropping fun, and a truckload of freebies. This isn’t just a webinar; it’s a celebration of creativity! 🎁 FREE Access & 75 Templates: As a token of our appreciation, EVERY... [...]

Digital marketing is the use of online technologies to promote products and services. It includes social media marketing, SEO, PPC marketing, email marketing affiliate marketing, etc. Digital Marketing Institute is hosting a webinar ‘2024 Trends in Digital Marketing’ on Monday, December 4, 2023, at 9.00 am ET. The DMI team says, “Join one of our most popular events of the year! Will Francis will welcome 4 DMI experts into the webinar room to share their thoughts on what trends to watch out for in 2024. AI is bound to dominate the conversation but we’ll also look in more... [...]

Content marketing is a marketing strategy that involves creating and sharing relevant content to attract, engage, and retain an audience. The goal is to increase brand awareness, sales, engagement, and loyalty. Content Marketing Institute contributor Ann Gynn has published an article featuring 47+ books for content marketers. She says, ” Every year, the Content Marketing Institute community shares what they’re reading – which books inspire them and improve their work – and what they think you should read (or listen to). This year, almost 20 books tackle subjects you’d expect – writing,... [...]

Marketing teams may face a number of challenges including data privacy, lead generation, budget allocation, and achieving desired ROI. HubSpot contributor Caroline Forsey has published an article featuring the top 5 marketing challenges expected globally in 2024 and how to overcome them. She says, “Below, let’s review the current global marketing issues impacting the industry, according to data from HubSpot’s 2024 State of Marketing Report (coming January 2024) and insights from marketing experts. 1. Facilitating Strong Sales and Marketing Alignment Strong sales and marketing alignment is... [...]

Affiliate marketing is a marketing model where third-party publishers promote a company’s products or services and receive a commission for each sale or web traffic generated. HubSpot has published a new video ‘How to Start Affiliate Marketing With No Experience or Money’ featuring useful tips for working as an affiliate marketer. The HubSpot team says, “In this video, we’ll walk you through 4 free tools to streamline the process and solve a common pain point for each recommendation, then share some of the biggest mistakes to avoid. Learn everything from... [...]

SEO testing involves evaluating pages for inclusion in SEO testing groups, measuring more than rankings, and repeating tests to ensure accurate results. Digital Marketing Depot has published ‘8 New Winning SEO Tests’. The DMD team says, “In this free PDF, you’ll learn about eight SEO A/B tests that have produced positive results. These tests are based on real data from our customers and include a variety of test types from title tags to markups and on-page content placement. For each test, you’ll learn about: The specific change that was made The results of the test What... [...]