The world of SEO and content marketing moves fast. To stay competitive and maintain top rankings for your content, you have to keep up with the latest strategies and signals search engines value most. Content Marketing Institute is hosting a webinar ‘How to Boost SERP Rankings: The Role of Topic Clusters & Pillar Pages’ on Thursday, November 2, 2023, at 1.00 pm EST. The CMI team says, “Join this upcoming webinar to learn how topic clusters and pillar pages work and why your content marketing strategy isn’t complete without them. Conductor’s SEO and content marketing experts,... [...]

SERP volatility is the degree of fluctuation in search engine rankings. It refers to the changes and fluctuations in search engine rankings over a period of time Search Engine Journal contributor Winston Burton has published an article explaining SERP Volatility. He says, “There are a bunch of different tools to measure SERP volatility, which are listed below. Mozcast is one of my favorite tools to look for SERP volatility. It has a weather report showing how turbulent the Google algorithm has been over the last 90 days. The hotter and stormier the weather is, the more unpredictable the... [...]

Pinterest is a haven for visual purchase planners, making it an ideal place to reach consumers in the mood to spend. But there are some platform-specific best practices of which marketers might not be aware. Adweek is hosting a webinar ‘Drive Foot Traffic With Pinterest: Better Measurement and Attribution’ on Tuesday, November 7, 2023, at 1.00 pm EST. The Adweek team says, “Uncover how to elevate your Pinterest marketing with best-in-class measurement from Pinterest and Foursquare leaders. You’ll find out: Best practices for advertising on Pinterest Recommendations for approaching... [...]

TikTok SEO is the process of optimizing your content to increase its visibility in search results. The goal is to rank your videos at the top of the app’s search results. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Optimizing for TikTok Search: How to Reach a Larger Audience’ featuring Melissa Laurie. The SME team says, “Want to reach more of your ideal audience on TikTok? Wondering how to create content that shows up in TikTok search results? Explore TikTok search and what it could mean for marketers.” Social... [...]

Content planning is the process of organizing content creation to achieve specific goals. It involves identifying the target audience, conducting research, choosing the type of content, etc. Content Marketing Institute has published a new video ‘Tech Alone Can’t Align Content Planning’. The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. According to new research from Forrester and tech provider Opal, only 1% of marketers say content planning is seamlessly aligned across their organization, and 77% blame... [...]

Copyblogger has published the latest podcast episode ‘How to Build Remarkable Products to Grow Your Business’ featuring Ramit Sethi. The Copyblogger team says, “Tim Stoddart had the opportunity to speak with entrepreneur, New York Times bestselling author, and founder of iwillteachyoutoberich.com, Ramit Sethi. Tim and Ramit dig into tricks for great copywriting, going for “big wins” to move the needle in your life and business, and product development that serves your audience better.” How to Build Remarkable Products to Grow Your Business Copyblogger  [...]

An SEO audit is a process that evaluates how well a website is optimized for search engines. It identifies errors that can prevent a site from ranking well and opportunities that can help it gain more visibility. MOZ has published the latest episode of the Whiteboard Friday video ‘SEO Auditing Success’ featuring Aleyda Solis. The MOZ team says, “Discover five actionable tips to improve your approach to SEO auditing for greater success in this Whiteboard Friday. Let’s talk about SEO auditing success nowadays. We can agree that as an SEO, we audit websites in order to identify... [...]

According to a well-known website traffic estimation tool: ➤ Alex Hormozi’s Website Gets 10,500 visitors per month and he has 1.9 million Instagram followers driving traffic to it. ➤ Kim Kardashian’s Website Gets 20,600 visitors per month and she has 364 million Instagram followers for traffic. ➤ Mr. Beast’s Website Gets 63,500 visitors per month and he has 42.8 million Instagram followers for traffic. What about Chris Munch? Who’s he? Well, that’s the point: ❌ He doesn’t have a big name that wins him traffic. ❌ He has no Instagram account to drive traffic to his... [...]

Neil Patel has published a new video ‘Humans Using AI Outperform Humans without AI by a LOT’ featuring a case on how people are using AI. . He says, “The advent and widespread adoption of artificial intelligence (AI) have dramatically reshaped the landscape of human performance in various domains. One prominent aspect of this transformation is the significant performance gap that has emerged between individuals or groups who utilize AI tools and those who do not. This growing disparity is often evidenced through case studies, highlighting the remarkable advantages that AI offers... [...]

HubSpot contributor Rebecca Churt has published an article answering the question ‘Does Google Think Your Website Is Spam?‘. She says, “If you have concerns about your website being considered spammy, here is helpful information to know when optimizing your website. As you read through these items, ask yourself, “Do I or has anyone working on my website ever employed these practices? Does this describe my business — even if it wasn’t intentional?” Here are some examples of what Google considers spam: 1. They Rarely Use Social Spammers simply don’t dedicate... [...]