HubSpot contributor Rebecca Churt has published an article answering the question ‘Does Google Think Your Website Is Spam?‘.

She says, “If you have concerns about your website being considered spammy, here is helpful information to know when optimizing your website. As you read through these items, ask yourself, “Do I or has anyone working on my website ever employed these practices? Does this describe my business — even if it wasn’t intentional?”

Here are some examples of what Google considers spam:

1. They Rarely Use Social

Spammers simply don’t dedicate the time to build relationships with people and, thus, are rarely found in social networks. Help to distinguish your website and marketing from web spam by building relationships online in social media with prospects and customers.

2. They Over-Optimize

The repetitive use of keywords in content, where they unnaturally appear word after word … after word (you know what I’m talking about) — that’s referred to as keyword stuffing or, more innocently, over-optimization.”

Does Google Think Your Website Is Spam?

HubSpot

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