Semrush has published a new video ‘SEO for Beginners: Rank #1 In Google in 2022’ to help marketers rank higher in Google. The Semrush team says, “Are you an SEO beginner? No worries! In this video, I’m going to walk you through the core pillars of every successful SEO campaign. But the first question is: What is SEO? It’s an acronym for “Search Engine Optimization.” And it’s the process of ranking web pages on the first page of Google’s organic search results.” Semrush  [...]

Copyblogger has published the latest episode of The Copyblogger Podcast ‘How To Analyze Your Competition’s SEO’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the step-by-step process Tim uses to analyze a competitor’s SEO. With these insights you’ll be able to understand how other websites in your industry are building their search authority, as well as where opportunities lay for you.” Copyblogger  [...]

It is very important to find the right time slot when your social media marketing campaigns can deliver the best results. Read this latest article on Social Media Examiner to discover the best time to post on social media. Anna Sonnenberg says, “In this article, you’ll discover how to find the best time to post on social media using a research-based approach. The Best Times to Post on Social Media: What You Should Know If you typically publish social media content in real time, you may be tempted to post whenever is most convenient. Yet the timing of your posts can have a significant impact... [...]

Instagram has become a marketing magnet now. By finding and partnering with creators and influencers on Instagram, you can reach new audiences and build trust. Social Media Examiner contributor Anna Sonnenberg has published a comprehensive article on running Instagram influencer marketing campaigns in 2022. She says, “Whether you manage Instagram marketing for a new or established business, you probably use a few standard tactics. For example, you publish Instagram content consistently, post a wide variety of content, and use hashtags to drive discovery. As useful as these tactics are,... [...]

A Facebook carousel is a special type of Facebook ad format that allows a combination of up to 10 photos and videos. It’s called a carousel because users can cycle through the different images that make it up by swiping left and right. Social Media Examiner contributor Anna Sonnenberg has published an article highlighting seven ways to use Facebook carousel posts. She says, “Are you looking for new ways to increase engagement or conversions on Facebook? Curious how you can create an interactive experience for your audience? In this article, you’ll learn how to create Facebook carousel... [...]

MarTech has published ‘Why we care about advertising: A marketer’s guide’ explaining advertising in a transformed digital landscape. Akshat Biyani says, “This article covers the following key points: What are the best advertising practices? Changes in the advertising landscape today. Adapting to industry changes. Keys to successful advertising. Resources for learning more about advertising. What are the best advertising practices? The best advertising tactics are contextual and continue to evolve. Here are some guiding principles that can help with your advertising strategy. Why... [...]

Email is an irresistible and proven marketing tool. With a strong email marketing strategy, you can achieve greater heights in business. MarTech has published ‘Email Marketing Platforms: A Marketer’s Guide’ to help marketers learn about the best email marketing platforms. The MarTech team says, “MarTech’s publication of “Email Marketing Platforms: A Marketer’s Guide” examines the market for Email Marketing Platforms and the considerations involved in implementation. The 51-page report reviews the growing market, plus the latest trends, opportunities... [...]

Your content plays a vital role in securing higher Google rankings. With quality content and right keyword selection, you can drive more traffic. Search Engine Land contributor Corey Patterson has shared three 3 content marketing strategies to support SEO success. He says, “Here are three effective content strategies Lightfoot recommends marketers enact to support SEO success. 1. Identify user intent “Intent is the purpose behind the [user’s] search,” Lightfoot said. “There are four buckets to understand and nurture when it comes to your strategy.” The four areas of user intent... [...]

Ecommerce sites perform slowly and poorly when their Martech stack isn’t optimized. It results in slow growth. Search Engine Journal is hosting a webinar ‘Ecommerce: Top 5 Ways To Drive Revenue With A Clean Martech Stack’ on Wednesday, June 1, 2022, at 2.00 pm ET. The SEJ team says, “Let’s cut down the laundry list of apps in your e-commerce site’s ecosystem with a 360-degree strategy and one goal in mind: driving revenue. Learn how to choose the right plugins and apps to: Drive traffic. Boost conversions. Raise your average order value. Join Bridgeline’s e-commerce... [...]

We had scheduled an ad for APPsy a new tool for building mobile apps, today. But we decided against it after using the software ourselves. Our opinion is that it needs more refinement before it will be useful for most of our readers. If, after reading this review, you think you have enough tech skills to handle the deficiencies we point out, you can buy this new tool here: APPsy. This tool makes an app (both iOS and Android are possible) from a website. As a test, we built an app for IM NewsWatch. We have experimented with APPsy. It seems to build apps quickly and easily, as advertised, but we... [...]