Content Marketing Strategies for Better SEO Performance
Your content plays a vital role in securing higher Google rankings. With quality content and right keyword selection, you can drive more traffic.
Search Engine Land contributor Corey Patterson has shared three 3 content marketing strategies to support SEO success.
He says, “Here are three effective content strategies Lightfoot recommends marketers enact to support SEO success.
1. Identify user intent
“Intent is the purpose behind the [user’s] search,” Lightfoot said. “There are four buckets to understand and nurture when it comes to your strategy.”
The four areas of user intent he identified relate to specific content or services searchers are looking for. They are as follows:
- Informational: Searchers looking for information, such as an answer to a question.
- Navigational: Users looking for a specific website.
- Commercial: People researching a product or service.
- Transactional: Those who are searching for products or services to purchase.”
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