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Monday, August 15, 2022

Are Title Tags A Google Ranking Factor? [Answered]

When it comes to achieving higher Google rankings, there are several elements you need to consider. Title tags are one of such elements. Search Engine Journal contributor Matt G. Southern has published an article answering the question ‘Are Title Tags A Google Ranking Factor?’ He says, “In this piece, we aim to answer those questions by investigating various claims and looking at on-the-record statements from Google. The Claim: Title Tags Are A Ranking Factor A page title is the text that appears in the <title> tag within the <head> element of an HTML document. When... [...]

5 Steps to More Meaningful Insights: Mastering Consumer and Market Trend Analytics, March 9 [Webinar]

Understanding how consumer and market data are trending is vital to companies striving to strengthen and improve their brand health. Gaining a deeper understanding of these trends is essential to identifying market opportunities, discerning between fads and trends, finding new audiences, and improving campaign ROI. AdWeek is hosting a webinar ‘5 Steps to More Meaningful Insights: Mastering Consumer and Market Trend Analytics’ on Wednesday, March 9, 2022, at 1.00 pm EST. The AdWeek team says, “Hear from experts at NetBase Quid who will share their five-step playbook for getting... [...]

Prioritizing Advertising Efficiency for Better Business Outcomes, March 2 [Webinar]

The advertising workflow is overly complicated and subject to (costly) errors and delays. Complexity inhibits advertisers from doing strategically appropriate things because of the perception that they’re just too hard.  AdWeek is hosting a webinar ‘Prioritizing Advertising Efficiency for Better Business Outcomes: “Too Hard” Is Too Easy’ on Wednesday, March 2, 2022, at 1.00 pm EST. The AdWeek team says, “Hear from Merkle creative business lead Amy Thorne and Clinch CEO Oz Etzioni to learn more about the ways that what was “too hard” before... [...]

IsoSuite: pro isometric drawings (& more) for you & your clients #ad

Isometric drawings are in vogue now. IsoSuite is SaaS software that makes even beginners and non-artists capable of designing and even selling these drawings with just a little training. If you check out Fiverr, Upwork, and other marketplaces, you will see lots of people offering services creating Isometric designs and character designs. And the demand for these kinds of designs seems to be on the upswing. The problem is, there has been no simple click-drag-drop tool out there, suitable for the average marketer, that creates these kinds of designs. But now, IsoSuite gives you unlimited access to... [...]

On-Site Search Intent: 3 Powerful Ways To Increase Sales, March 2 [Webinar]

Traditional search intent tells us how people are searching on Google – but it can also tell you how users are searching on your site and what they want to do now that they are there. Search Engine Journal is hosting a webinar ‘On-Site Search Intent: 3 Powerful Ways To Increase Sales’ on Wednesday, March 2, 2021, at 2.00 pm ET. The SEJ team says, “Register for this webinar to discover the advantages of leveraging on-site search intent. You’ll learn how to: Use search navigation tracking to gain insight into your traffic. Build more traffic dynamically with search... [...]

Integrated Campaigns & Content Offers Alignment, March 2 [Webinar]

Variety adds value to your content marketing. According to Content Marketing Institute, 47% of buyers view three to five pieces of content before engaging with a sales representative. Content Marketing Institute is hosting a webinar ‘Integrated Campaigns & Content Offers Alignment’ on Wednesday, March 2, 2022, at 2.00 pm ET. The CMI team says, “On Wednesday, March 2nd, join Meghan Flannery and Molly Sloan for Partners in Crime: Integrated Campaigns & Content Offers Alignment. You’ll learn: The importance of a solid feedback loop between Demand Gen & Content... [...]

SEO At Scale: What Large Ecommerce Sites Do Differently, March 9 [Webinar]

Ecommerce is filled with so many incredible opportunities, yet there is so much more competition. However, large e-commerce sites are thriving – you’ve seen the proof. Search Engine Journal is hosting a webinar ‘SEO At Scale: What Large Ecommerce Sites Do Differently’ on Wednesday, March 9, 2022, at 2.00 pm ET. The SEJ team says, “Register to this webinar and learn how to scale your SEO efforts and grow your e-commerce business like the big guys. You’ll learn how to: Rank your top-performing pages by spending crawl budget wisely. Connect revenue with the organic... [...]

Evergreen Marketing Saves Time; Content for all seasons

In the marketing profession, we know that staying on top of the latest trends is key to helping our company stand out. However, constantly churning out new content that only remains relevant for a short time is time-consuming and expensive, and for most marketers, it is not sustainable. It’s essential to have a strategy for content that will last, content that will stay fresh and relevant no matter what month or year it is. The constant chaos of keeping up with new trends can be eased by implementing a strategy for content that requires little to no effort and can, nevertheless, stand the... [...]

How to Stop Losing Money on Content Marketing, March 10 [Webinar]

In the early days of content marketing, brands could build and sustain a competitive advantage simply by creating content. This is not the case anymore; you need to give a competitive edge to the content you create and it also has to be made available in different formats. Content Marketing Institute is hosting a webinar ‘How to Stop Losing Money on Content Marketing’ on Thursday, March 10, 2022, at 1.00 pm ET. The CMI team says, “In this special presentation you’ll learn how to fix your broken content marketing in 2022, and how to outflank your competition at the same time,... [...]

Top Trends in Content Marketing 2022, March 9 [Webinar]

According to Core DNA, Content marketing in 2021 was characterized by swift changes in strategy and how quickly brands could adapt. In 2022, that adaptability could prove to be just as relevant. Content drives brand awareness, demand, and revenue when it’s done right. Content Marketing Institute is hosting a webinar ‘Top Trends in Content Marketing 2022’ on Wednesday, February 23-24, 2022, at 2.00 pm ET. The CMI team says, “When it comes to content marketing, one thing’s for sure: A single template, cookie-cutter approach, or simple solution does not exist for creating... [...]