AdWeek is hosting a webinar on ‘How Visuals Connect Products to Principles: Meaningful Messaging’ on Thursday, May 9, 2019 at 1:00 pm EDT. The AdWeek team says, “Consumers are more anxious than ever… about technology, the environment, social issues and a whole lot more. They want the companies and brands they buy from to be ethical, transparent and principled. Brands must now communicate their values a more powerfully, working with visuals to convey what their products and practices stand for. Purposeful brand visuals can transform a customer from liking your products to loving your... [...]

When it comes to email marketing you need to be conscious in creating and sending your campaigns as you are landing directly in front of your prospects and customers. The Convince & Convert contributor Kayla Matthews has shared 10 common mistakes that the email marketers make and how they can avoid it. Matthews says, “Avoid making 10 of the following common email marketing mistakes to get more people to open your messages and, more importantly, take action that results in increased revenue. 1. Penning Poor Subject Lines  We all receive a ton of email. As a result, many readers simply... [...]

Luke Maguire has been developing his expertise in marketing on Instagram and other social media platforms for over 5 years. In this time, he has released 11 software and training products in this critical marketing arena. On May 1, he will be releasing his latest and best product, EngagerMate. It is an industry leading tool for finding new potential clients on Instagram and inviting them to follow you. With this new SaaS software, you can have your Instagram accounts liking posts, following people & engaging with your audience 24 hours a day, 7 days a week (Even when you sleep). This isn’t... [...]

The Convince & Convert team has published a new podcast episode titled ‘Facebook Lost 15 Million Users, What Now?’. Listen to this podcast and discover: What the findings from this year’s Infinite Dial Report means for the future of Facebook   Why Pinterest is a great platform for ad targeting An insight into the questions that Edison Research receives from major social networks Why you shouldn’t underestimate the power of LinkedIn as a social platform How smartphone and tablet usage has impacted screen real estate Why the popularity and usage of speaker technology will... [...]

The Ezoic Inc. team has published a new video titled ‘How Publishers Can Rank High In SEO For New Articles Fast’. In this video, Tyler Bishop shares some useful tips which can be used by marketers to get high SEO rankings and receive more traffic from the search engines. The Ezoic team says, “Join Tyler as he goes through a website and shows you how to get rich-snippets so you can rank higher for keywords and get more traffic to your website. Learn how to have your new articles rank fast in SEO so you can grow your website faster using these tips”. How Publishers Can Rank... [...]

The Exoic Inc. team has published a video featuring a debate on ‘3 leading experts that are actively working in the field of SEO for major publishing brands’ between 3 leading experts that are actively working in the field of SEO for major publishing brands. The SEO experts are Richard Nazarewicz, head of SEO at the Wall Street Journal, Lariza Quintero, SEO Manager of Complex Networks and Carolyn Shelby is the head of SEO at ESPN. Whitney Wright says, “Recently, we had a chance to bring together 3 leading experts that are actively working in the field of SEO for major publishing... [...]

The Drum contributor John Glenday has reported that Facebook has announced legal action against a firm over fake Instagram likes, views and followers. Glenday says, “In a blog post confirming court action Jessica Romero, director of platform enforcement and litigation at Facebook, wrote: “By filing the lawsuit, we are sending a message that this kind of fraudulent activity is not tolerated on our services, and we will act to protect the integrity of our platform.” Facebook green lit the legal action only as a last resort after repeated warnings to the defendants went unheeded. The social... [...]

The Merkle Inc. has released its ‘Q1 2019 Digital Marketing’ report highlighting state of overall US paid search, organic search visits and more. This report is authored by Mark Ballard and Andy Taylor. The Merkle Inc. team says, “We are excited to announce the release of the Q1 2019 edition of the Merkle Digital Marketing Report today for download. For the 30th straight quarter we’ve put together a comprehensive examination of the most important trends shaping up in digital marketing, featuring in-depth analyses of key platforms including Google, Facebook,... [...]

The Marketing Daive team has published a new ebook titled ‘Your New Game Plan for Managing Marketing Resources at Scale’. It aims at helping marketers to use marketing resource management (MRM) for enhancing their marketing efforts. The MD team says, “Are you working with a 360-degree view of your marketing content? With today’s fragmented media landscape, marketers must produce more personalized content than ever before. But with inadequate tools and processes, that can be difficult to manage. Our latest playbook takes an in-depth look at how marketing resource management... [...]

The Ezoic Inc. team has published a new podcast episode titled ‘How User Behavior Changes Across Platforms’. Listen to this podcast to discover the impact of different social media platforms on the user behavior. The Ezoic team says, “Tyler and Shelby discuss how the most active 10% of Twitter users account for 80% of tweets. They also talk about a survey of 1,400 google searchers and how digital publishers are utilizing TikTok. They end the show by going over Instagram Story feature that publishers can use to engage followers”. How User Behavior Changes Across Platforms Ezoic... [...]