Common Email Marketing Mistakes You Should Avoid
When it comes to email marketing you need to be conscious in creating and sending your campaigns as you are landing directly in front of your prospects and customers.
The Convince & Convert contributor Kayla Matthews has shared 10 common mistakes that the email marketers make and how they can avoid it.
Matthews says, “Avoid making 10 of the following common email marketing mistakes to get more people to open your messages and, more importantly, take action that results in increased revenue.
1. Penning Poor Subject Lines
We all receive a ton of email. As a result, many readers simply scan each email subject line for mere microseconds before performing a mass deletion of unwanted sales pitches.
Everyone has seen grandiose subject lines promising the reader they can drop 20 pounds in two weeks or generate six-figure incomes within the next month. Hyped-up email subjects scream spam, and readers often mark them as such to marketers’ dismay. Even when readers avoid labeling a particular sender as spam, proclaiming the impossible makes them roll their eyes and tick the delete box”.
10 Email Marketing Mistakes You’re Making — How to Avoid Them
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