Merkle’s Q1 2019 Digital Marketing Report Released
The Merkle Inc. has released its ‘Q1 2019 Digital Marketing’ report highlighting state of overall US paid search, organic search visits and more.
This report is authored by Mark Ballard and Andy Taylor.
The Merkle Inc. team says, “We are excited to announce the release of the Q1 2019 edition of the Merkle Digital Marketing Report today for download. For the 30th straight quarter we’ve put together a comprehensive examination of the most important trends shaping up in digital marketing, featuring in-depth analyses of key platforms including Google, Facebook, Amazon, Instagram, Pinterest, and more.
Paid search spending growth slowed for the fifth straight quarter, as Google spend growth decelerated to 16% Y/Y and spend across Bing and Yahoo declined 3% Y/Y. Google’s spend growth deceleration has coincided with slowing growth in cost-per-click (CPC), but an acceleration in click growth since Q2 2018 has helped keep spend growth strong”.
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