Social media advertising is something you cannot afford to avoid as it is one of the easiest ways to promote your products and services to a wide audience. Among the social platforms LinkedIn has a special place as it allows you to reach a special segment online. The company has published a simple seven-step guide […]

Social networks are the strongest possible sources of getting more prospects apart from the search engines. With a wider following and connections on the networks like Facebook, Twitter, Instagram, Snapchat and LinkedIn you can secure potential customers. Entrepreneur contributor Melanie Goodman has shared five strategies that can help you to turn your LinkedIn following into clients […]

The social landscape has played a major role in helping businesses establish their roots deeper. One of the social media leaders is LinkedIn which has been rising quickly. The brands can use LinkedIn’s video feature to improve their presence on the web and enhance their sales. Digital Marketing Institute contributor Emma Knightly has shard six ways […]

When it comes to improving your online sales, you need to use all the available tools to help you boost your performance in all directions. As far as social media is concerned you can use Facebook, LinkedIn and Instagram for greater sales conversions. Apart from posting on these mediums, you can also utilize your profile […]

Of all the popular social media sites, the one with high-income members is LinkedIn. It’s where serious business takes place. But these people are different from the average consumer. They are not just more wealthy (LinkedIn survey reports the average member has over $107,000); they are also more discriminating. That means that you have to […]

Social media plays a pivotal role in earning you new customers. Along with Facebook and Instagram, LinkedIn has its huge share that offers a strong marketing to the brands. HubSpot’s Emma Brudner has shared nine ways to help marketers find new prospects on LinkedIn. Brudner says, “Use these fresh ideas to find new prospects on […]

Some marketers says it is almost impossible to market on LinkedIn. Why? Well it’s primarily due to limitations that the LinkedIn managers have placed on what marketers can do with their premium membership capabilities and the costs of using that platform. But you can’t afford to just walk away from it. LinkedIn is made for […]

Content marketing is an open domain that can be improved with the use of different tools. Most social media tools play a pivotal role in strengthening your content marketing efforts. LinkedIn too having more than 500 million users, helps marketers take their content to new horizons. Content Marketing Institute columnist Chuck Hester has shared three […]

LinkedIn has launched video ads on its platform. The company calls it video for Sponsored Content. Talking about the new ads format, Phil Spitzer says, “Native video ads represent the next evolution of LinkedIn Sponsored Content that lets you engage with business decision-makers throughout the buyer’s journey on Linkedin. Unlike pre- or post-roll video ads, video […]

Business-to-business marketing has long been integrated with the online marketing and marketers need to keep themselves briefed about how it is changing. Definition B2B marketing is marketing of products to businesses or other organizations for use in production of goods, for use in general business operations or for resale to other consumers, such as a wholesaler selling to a […]