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Friday, December 14, 2018
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
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Archive for the ‘ Customer-centric Marketing ’ Category

‘The 3 things to look for in a customer-centric marketing tool’ – Marketing Land

Jordan Elkind says, “Historically, marketing has been all about the product; however, today most marketing teams are striving to put the customer first. Of course, the teams still want to drive sales, but following the theory of “customer-centric marketing,” they now place the individual customer at the center of marketing design and delivery rather than the […]

‘Customer-first Marketing: Do you put your customers’ interests first?’ – MarketingSherpa

Daniel Burstein says, “Fiduciary duty. These words have been in the news lately, as the government seeks to require that financial advisors have a fiduciary duty to their customers in certain cases. A fiduciary duty is a legal duty to act solely in another party’s interests. So what this new regulation essentially means is, financial […]

‘Customer-centric Marketing: 5 more takeaways on consumer behavior from researchers and strategists [Part II]’ – MarketingSherpa

Melissa Pickle says, “MarketingSherpa Summit 2017 will be here before you know it, and our team is hard at work planning the agenda, with a special emphasis on customer-centric strategies and approaches. As we select our keynotes, the team has conducted in-depth research and gained some interesting takeaways from both academic and marketing practitioners. We […]

‘Customer-centric Marketing: 5 takeaways on consumer behavior from researchers and strategists [Part I]’ – MarketingSherpa

Melissa Pickle says, “At MarketingSherpa, we’re in the planning phase for MarketingSherpa Summit 2017. With the interest of our customers’ experience at the core of our every decision, we conduct extensive research to select the most thought-provoking and applicable keynote sessions for our attendees. During our research phase, we have identified 10 key takeaways from […]

‘Top 10 Customer-Centric Marketing Trends for 2016’ – ‘Entrepreneur’ Blog

John Arnold says, “2016 will be the year of the customer. Marketers will be talking about customer-centric marketing, customer experience, customer journeys, customer insights and other ways of analyzing, attracting, delighting and obsessing over customers. The following top marketing trends for 2016 can help you be more customer focused and stay ahead of the competition, if your marketing […]

‘Customer-centric Marketing: SAP drives $100 million in revenue influence with customer webcasts’ – MarketingSherpa Case Study

David Kirkpatrick says, “Customer testimonials can act as very powerful marketing content and messaging. This case study takes a look at an ongoing webcast program at SAP that features customers telling their success stories using the SAP HANA memory technology. This article covers how SAP chose its webcast vendor, how it ensures webcast presenters are prepared […]

‘Great Customer Experience, European Style’ – ‘The Forrester Blog’

Harley Manning says, “I love Europe. I especially love the fact that in a very real sense there is no “Europe” as such: the UK experience is not the German experience, which is not the French experience, which is not the Italian experience, and so on. Yet all of these countries are so close together […]

‘Learning to Understand and Delight Your Most Important Marketing Asset’ – HubSpot

Jess Marranco says, ““I’d like to propose that we spend some time and resources to research our current customers and target market,” the Marketing Director of Company A sheepishly declared during the monthly board meeting, “I just think that we should make sure we’re delivering to the customers we have; you know, keeping them happy?” Heads […]

‘Customer-centric Marketing: How Emmanuel College boosted mobile traffic 94% with website redesign’ – MarketingSherpa Case Study

Allison Banko says, “There’s high competition in higher education. Every day, thousands of colleges and universities go head-to-head, vying for prospective students’ enrollments. For today’s digitally savvy youth, school websites must be on their “A” game. “For the vast majority of institutions, it’s your No. 1 communication tool,” said Molly Honan, Associate Vice President of Marketing […]

‘Customer-centric Marketing: How New England Biolabs increased time spent on site more than 74%’ – MarketingSherpa Case Study

Allison Banko says, “We all outgrow things. As we grow and mature, things that once worked for us before may or may not still be a fit for us now. The same can be said for our organizations as they, too, evolve.New England Biolabs’ growing pain came in the form of its website. To adapt, the […]