HubSpot Highlights 12 Best Sales Methodologies for Customer-Centric Selling
Customer-centric selling helps you to elevate your customer and empathizes with their needs in every stage of the sales process.
HubSpot contributor Emma Brudner has published an article highlighting
She says, “If you’re wondering about which sales model or methodologies you should use to help shape your sales efforts, don’t worry — we’ve summarized some popular methodologies for you.
1. SPIN Selling
SPIN is an acronym for the four elements a sales rep’s questions for prospects should focus on: situation, problem, implication, and need-payoff.
These subjects often reveal buyer pain points and challenges and help sellers build rapport with their buyers.
- Situation questions aim to understand a prospect’s current situation — although reps should still research a call or meeting.”
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‘Customer-centric Marketing: 5 more takeaways on consumer behavior from researchers and strategists [Part II]’ – MarketingSherpa
Melissa Pickle says, “MarketingSherpa Summit 2017 will be here before you know it, and our team is hard at work planning the agenda, with a special emphasis on customer-centric strategies and approaches. As we select our keynotes, the team has conducted in-depth research and gained some interesting takeaways from both academic and marketing practitioners. We […]
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