Customer-centric selling helps you to elevate your customer and empathizes with their needs in every stage of the sales process.

HubSpot contributor Emma Brudner has published an article highlighting 12 best sales methodologies and the key to customer-centric selling.

She says, “If you’re wondering about which sales model or methodologies you should use to help shape your sales efforts, don’t worry — we’ve summarized some popular methodologies for you.

1. SPIN Selling

Neil Rackham popularized the SPIN sell in his book, SPIN Selling.

SPIN is an acronym for the four elements a sales rep’s questions for prospects should focus on: situation, problem, implication, and need-payoff.

These subjects often reveal buyer pain points and challenges and help sellers build rapport with their buyers.

  • Situation questions aim to understand a prospect’s current situation — although reps should still research a call or meeting.”

12 Best Sales Methodologies & The Key to Customer-Centric Selling

HubSpot


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