Customer-centric selling helps you to elevate your customer and empathizes with their needs in every stage of the sales process.

HubSpot contributor Emma Brudner has published an article highlighting 12 best sales methodologies and the key to customer-centric selling.

She says, “If you’re wondering about which sales model or methodologies you should use to help shape your sales efforts, don’t worry — we’ve summarized some popular methodologies for you.

1. SPIN Selling

Neil Rackham popularized the SPIN sell in his book, SPIN Selling.

SPIN is an acronym for the four elements a sales rep’s questions for prospects should focus on: situation, problem, implication, and need-payoff.

These subjects often reveal buyer pain points and challenges and help sellers build rapport with their buyers.

  • Situation questions aim to understand a prospect’s current situation — although reps should still research a call or meeting.”

12 Best Sales Methodologies & The Key to Customer-Centric Selling


You May Also Like These Topics...

Organically Growing With Authenticity: How to Connect With Your Audience

Organic growth is crucial to the success of any business. The days of solely focusing on paid advertising and pay-per-click are gone. While those things are still important and have their place, nowadays, people want to feel a connection with the businesss and businesses they choose. So you need to investigate how to connect with […]

Sharing is caring

‘The 3 things to look for in a customer-centric marketing tool’ – Marketing Land

Jordan Elkind says, “Historically, marketing has been all about the product; however, today most marketing teams are striving to put the customer first. Of course, the teams still want to drive sales, but following the theory of “customer-centric marketing,” they now place the individual customer at the center of marketing design and delivery rather than the […]

Sharing is caring

‘Customer-first Marketing: Do you put your customers’ interests first?’ – MarketingSherpa

Daniel Burstein says, “Fiduciary duty. These words have been in the news lately, as the government seeks to require that financial advisors have a fiduciary duty to their customers in certain cases. A fiduciary duty is a legal duty to act solely in another party’s interests. So what this new regulation essentially means is, financial […]

Sharing is caring

‘Customer-centric Marketing: 5 more takeaways on consumer behavior from researchers and strategists [Part II]’ – MarketingSherpa

Melissa Pickle says, “MarketingSherpa Summit 2017 will be here before you know it, and our team is hard at work planning the agenda, with a special emphasis on customer-centric strategies and approaches. As we select our keynotes, the team has conducted in-depth research and gained some interesting takeaways from both academic and marketing practitioners. We […]

Sharing is caring
Sharing is caring